Page 15 - EXPORT MAGAZINE

INTER VIEW

INTerVIew wITH FrANceSco IoPPoLo,

ITeLY HAIrFASHIoN HeAD
oF INTerNATIoNAL bUSINeSS

which is a must for clients looking traditional and forward-thinking, this
for natural yet long-lasting results. dedication to professional development
It also offers up to 4 levels of lightening, has helped us establish a loyal
making it ideal for those who want following. Stylists trust us to deliver
to brighten their hair without harsh products that not only perform but also
chemicals (using a 1:1 mix ratio). help them grow their expertise.
Secondly, DELYGLOW excels in
tone-on-tone coloring, which gives hair EM: with the growing demand for
a soft, full, and luminous reflection. premium haircare in Asia, how do you
This gentler approach is perfect see ITeLY HAIrFASHIoN positioning
for enhancing natural dark tones itself for the future in this region?
often found in Asian hair, without FI: The Asian market is very exciting
causing excessive damage. for us. We see it as a place where
We recommend a 1:2 mix for this effect, innovation and tradition come
which provides a rich, natural finish. together, and we believe that ITELY
HIS INSIGHT oN THe DIFFereNT Lastly, DELYGLOW offers a range HAIRFASHION is uniquely positioned
mArKeTS AND cULTUreS IS of shades that are perfect for to meet the needs of Asian consumers
PArTIcULArLY APPrecIATeD neutralizing unwanted tones who want high-performance, eco-
bY comPANY’S bUSINeSS or creating trendy pastel effects. conscious products. Our focus will be
PArTNerS The color palette is highly customizable on continuing to adapt to local needs,
based on the client’s needs and whether that’s through developing
EXPORT MAGAZINE: Asian hair is hair type. You can mix it with our specific products tailored to the region
known for being thick, strong, and pH Modulator for an even more or strengthening our partnerships with
resilient, but it also has unique needs. personalized result, whether it’s subtle salons. At the same time, we’ll stay
How does ITeLY HAIrFASHIoN tones or bold transformations. true to our Italian roots—offering that
cater to the specific requirements These easy-to-use formulas ensure blend of luxury, natural ingredients,
of Asian hair? flawless results every time, which and scientific expertise that our clients
FrANceSco IoPPoLo: Absolutely. makes DELYGLOW the perfect around the world have come to love.
We recognize that Asian hair has its own choice for those seeking vibrant The future of haircare is about balancing
set of characteristics—its thickness and and personalized hair changes. beauty with sustainability, and we’re
strength are certainly unique, but that ready to lead that conversation in Asia.
can also make it more susceptible to EM: ITeLY HAIrFASHIoN has
dryness or damage from heat styling. built a strong reputation EM: one last question—what’s
To address these needs, our products among professional stylists. the next big thing for ITELY
are designed to enhance the natural what role does professional HAIrFASHIoN that we should
beauty and strength of Asian hair. education play in the keep an eye out for?
One of our standout products brand’s strategy? FI: There’s so much on the horizon!
for this is DELYGLOW, which is FI: Professional education is at the We’re working on evolving our product
perfect for anyone looking for vibrant, heart of what we do. We see ourselves lines with new innovations that further
personalized hair transformations. not just as a product supplier, but as a push the boundaries of hair health
partner to stylists and salons worldwide. and sustainability. Without giving too
EM: Can you tell us more about We invest heavily in training and much away, you can expect to see
DELYGLOW and why it’s a great fit education to ensure that hairdressers more advanced treatments that cater
for Asian consumers? understand how to get the best to specific hair concerns, especially
FI: DELYGLOW is an extraordinary results with our products. those that we know are priorities for
product that offers a triple-action In fact, many of our innovations Asian clients. We’re also focusing on
solution, making it incredibly versatile are born out of conversations with expanding our presence in key markets,
for different hair needs and styles. stylists—they provide insights that so I think you’ll be hearing a lot more
First, it’s an ammonia-free permanent help us continue refining our formulas. about ITELY HAIRFASHION in Asia
color that provides 100% gray coverage, In Asia, where salon culture is both in the near future.
Claudia Stagno

13 www.exportmagazine.net