Page 18 - EXPORT MAGAZINE

C OMP ANY

GA.mA LAUNcHeS THe New IQ LITe mAX

eLeVATING TrADITIoNAL

HAIrDrYerS To THe IQ PHYLoSoPHY.

A TrADITIoNAL bLow DrYer HAS
NeVer beeN So SmArT

consuming extra energy. This results patented GA.MA technology, that
in excellent performance while guarantees a longer life cycle and total
maintaining energy efficiency. safety of the professional. It ensures
Incorporating Oxy-Active Technology, constant performance and prevents
the iQ Lite max emits huge amount dangerous overheating by controlling
of negative ions and active oxygen, the temperature emitted by the hair
with antifungal, antibacterial, and dryer. When the temperature is too high,
rejuvenating properties. These the dryer will automatically turn on the
elements penetrate deeply into the hair, back light to signal the problem and will
promoting maximum hair regeneration, then proceed to reduce the resistance’s
and producing brighter, longer-lasting power (to a minor Wattage level) in
Global hair tools leader GA.MA Italy styling and color treatments. The Active order to cool down the hairdryer and
Professional proudly introduces the Oxygen and Negative Ions neutralize avoid dangerous overheating.
new iQ Lite max hairdryer, designed the harmful effects of permanent
as the ultimate tool for professional color chemicals, sealing the hair
stylists. This revolutionary hairdryer cuticles, and protecting them
encompasses all the essential features from damage caused by free
of the iQ Perfetto line philosophy in radicals and chemicals.
a hybrid model, ensuring top-notch This results in the Color Lock effect,
performance, durability and advanced supporting the health of colored
haircare technology. Equipped with hair and prolonging the duration
a powerful and long-lasting 32 mm and brilliance of permanent
Digital Professional Motor, the iQ Lite coloring treatments.
max delivers the best professional The iQ Lite max also features an
performance reaching an impressive innovative Double Micro-Filter
85,000 rpm. The Venturi air outlet, System, protecting the hair from
boost the engine’s already impressive environmental dirt and ensuring
power, all while consuming less energy. longer life of the engine. The
Weighing only 318 grams (0.7 lbs), it external microperforated filter
is as light as a smartphone, making it prevents airborne dirt particles
incredibly easy to handle and reducing from entering the hairdryer and
fatigue for stylists during extended use. reaching the hair. It is visible and easy The iQ Lite max has two air-speed
Despite its advanced features, the to remove, ensuring routine cleaning and 3 temperature settings and also
hairdryer maintains a traditional feel is quick and effortless. The internal includes a Cool Air Shot feature, which
and controls, making it familiar professional mesh filter provides an helps lock the hair’s structure in place,
and user-friendly for professionals. additional layer of protection, trapping contributing to longer-lasting styles.
Thanks to its smart air outlet design, even the smallest particles and hair The hairdryer comes with two professional
iQ Lite max utilizes the Venturi Effect spray. Additionally, the hairdryer comes nozzles, narrow and wide, a deep diffuser,
to multiply the airflow and pressure with x3 extra mesh filters, which are and a non-slip pad, providing versatility
delivered by the engine through a washable and reusable up to 50 times, for various styling needs. Available
suction effect, achieving excellent allowing for uninterrupted work. in black and red, the iQ Lite max is
professional performance without The System-c Technology, an exclusive designed exclusively for professional use.

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