Page 21 - EXPORT MAGAZINE

inTeRVieW WiTh daniele lenTini
properties of Francofonte
Oranges for the skin maYOR OF FRancOFOnTe
(by dr alberto Barbara,
cosmetologist, head
of R & d, aBc cosm) We interviewed the
Moisturizing and emollient: The oils in orange help mayor of Francofonte,
keep the skin moisturized, soft and elastic, fighting daniele lentini, to get
skin dryness.
Antioxidant: It protects the skin from free radicals, to know more about
slowing down skin ageing and preventing the the town of Francofonte,
formation of wrinkles. which everybody knows
Toning and refreshing: It tones the skin, leaves it
more radiant and gives a sensation of freshness. for an excellent product:
Purifying: It helps purify the skin, removing the red tarocco orange.
impurities and excess sebum, and it is useful for
combination and oily skins.
Astringent: It closes pores and helps reduce EXPORT MAGAZINE: Francofonte was
redness. the birthplace, many years ago, of the
Cosmetic applications of Francofonte Oranges authentic red tarocco orange.
What has this activity meant over time
The Francofonte Orange is used in many cosmetic for your town from the cultural point
products, including: of view and the perspective of appreciating
Essential oils: The essential oil of orange is one of a crop that represents your roots?
the most widely used ingredients in aromatherapy DANIELE LENTINI: The historical importance
and in natural cosmetics for its relaxing and of the tarocco orange with red flesh securely One of our objectives is to increase sales
rebalancing properties. connects the town of Francofonte as one of on foreign markets, on the strength of the
Moisturizing creams: Extract of orange is added the first producers in the world of this type success that we are already enjoying in some
to moisturizing creams to nourish and protect the of product. The agricultural tradition, which European countries and in Switzerland.
skin. started three centuries ago has continued
Face toners: Toners with orange are ideal to purify until the present, and will continue in the near EM: How important is it to be competitive
and refresh skin, especially after cleansing. future, as it drives the agricultural economy. with respect to competition,
Face masks: Face masks with orange have an We live on agriculture, industry has never without sparing quality?
exfoliating, purifying and brightening action. arrived here. An advantage? Definitely that DL: Containing costs is a primary item: we
Products for the bath: Bath salts, massage oil and we enjoy all the advantages of a healthy and will shortly have an agrivoltaic system in
foam baths with orange give a sensation of well- unpolluted life; a disadvantage? We have had Francofonte which will cut electricity bills to
being and relaxation. times when, with joining the EEC, we were not zero and allow pumping water without severe
Products for the hair : Shampoos and conditioners competitive compared to other countries which repercussions on the cost of the harvest.
with orange are recommended for oily and lifeless benefited from industrialized processes. While This, in addition to our system
hair, thanks to their purifying and strengthening admitting that the south of Italy was partially of franchising which allows us to be
properties. penalized for a series of reasons, I am proud to independent with respect to the usual
say that we are getting organized to overcome distribution circuits, means that today
Benefits for the skin the objective difficulties that we have encountered our farmers can feel moderately satisfied.
The regular use of cosmetics based on Francofonte over time, not dependent on our will. Thanks also to the contribution of young
oranges can lead to numerous benefits for the skin, people, we are relaunching our activities: new
including: EM: What initiatives have you undertaken? technologies, new grafts, production which
Brighter and more radiant skin: Thanks to the DL: We are using a particular system of takes place 365 days a year. The first results
exfoliating and purifying action. franchising, thanks to which 600 producers are appearing, naturally the more tangible
Younger and more toned skin: Thanks to the of Francofonte, who have obtained 600 ones will be seen over the next few years.
antioxidant and moisturizing action. licences from producer to consumer thanks
Skin is more protected from external agents: to a specific law, can sell the oranges all EM: Raw materials that are highly desirable
Thanks to the antioxidant action.. over Italy through dedicated points of sale. in the field of cosmetics are also obtained
Reduction of imperfections, Thanks to the purifying This takes place in winter, as in the summer from oranges…
and astringent action. the farmers return to their crops. DL: Of course, the rind in particular contains
In conclusion, the orange of Francofonte is a Our franchising is increasingly successful precious substances, such as pectin.
precious natural ingredient for cosmetics, capable and allows us to reach a wide range of As everyone knows, oranges contain
of offering numerous benefits for the skin. If you consumers and connoisseurs of our product. a high percentage of Vitamin C , used for
have dry skin, choose products rich in oils and various purposes, in food and cosmetics.
butters, while if your skin is oily or combination, EM: Which other instruments are you using There is still a long way to go, to reach
choose purifying and astringent products. to publicize a product like yours, synonymous all-round use, however we are optimistic,
with excellence? because our objective is very clear: to obtain
DL: It is important to implement a strategy the best from an activity that is hundreds
that can make our product known both of years old of which we are very proud.
in Italy and internationally and highly To date no industries of transformation have
competitive if we consider its indisputable settled in our area that allowed processing
quality. We are in a hilly area, which does not both the rind and the flesh of the oranges,
undergo great differences in temperature to obtain both orange-based beverages
and this means that the ripening is optimal, and cosmetics; this is the case in other
giving rise to very flavoursome red flesh. places in Sicily, which can already produce
Thanks to funding from the Francofonte Town transformation processes of the raw material,
Council and the Sicilian Regional Council, which will be used by different industries.
we have set up a promotional programme What is new is that we have recently planned
with many initiatives which include our some plots of land at zero cost in some small
participation in some important international business areas, for the transformation of
trade fairs in the food sector. citrus fruit.
Claudia Stagno