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EVENTS
INSPIrATIoN AND
coNcreTeNeSS:
THe KeY worD
oF SUcceSS
The Change event was a perfect balance
between inspiration and pragmatism.
At times, change is exactly what we need
to evolve professionally and channel
energies into something new.
On the stage, the Emsibeth stylistic
team were able to transform this
philosophy into vibrant looks, with
live exhibitions which displayed the INSTrUmeNTS oF
latest trends of colour and styling. GrowTH For SALoNS
As well as artistic inspirations, the event
offered moments of practical training.
Danilo Foresi, with his experience in
the field of managerial formation of
hairstylists, gave concrete instruments
to develop the colouring business and
improve salon management. His words
gave the participants ideas to increase
client loyalty and make the colouring
service become an element of strength
and distinction for each salon.
Roberto Bombardieri and
Paolo di Pofi and their models
This product, enriched with bioactive
Afsoon Neginy, International Marketing Specialist thermal water from the spring
of Giunone leaves hair shiny
NoT oNLY FASHIoN! and thanks to its innovative formula,
To explore in greater depth knowledge becomes a real treatment for the
of marketing, experts appeared on beauty and well-being of the scalp.
stage, including Afsoon Neginy, who
offered an in-depth view of market eXcITING STYLISTIc
trends and on the evolutions of the PerFormANceS Danilo Foresi, Managerial Hairdressers’ Education Specialist
consumer. Her words gave a clear One of the most eagerly awaited
perspective on the future of hair salons, moments was the performance A SePTember FULL oF
underscoring the importance by the Emsibeth Stylistic Team, eNerGY AND VISIoN
of being able to adapt to changes captained by the international Emsibeth’s Change event was able
but without ever losing sight hairstylist Roberto Bombardieri: to offer everything that haircare
of one’s values and personality. Rebecca Masia, Giada Fabbri, professionals need to tackle the
Luca Catone, Sara Teodori, Enzo Vairo, new season with enthusiasm: new
THermAL coLor: Carmine Di Maio, Andrea Meccariello, technologies, business tools and
coLoUr THAT IS Cristiano Leuzzi, Alessio Giorgi above all, a great deal of inspiration.
weLL-beING AS weLL and Paolo di Pofi. The team brought September is confirmed as a month
The major new product presented audacious creative visions to the stage, of important initiatives and this
at the event was undoubtedly transforming the concept of colour into event was no exception, launching
Thermal Color, an innovation pure art. Their creations captured the a message that is strong and clear:
which not only enriches the offer essence of change, showing that stylistic change is the opportunity to progress
of the salons, but also increases innovation can be synonymous with and make your salon evolve towards
their perceived value. both elegance and visual impact. new horizons of success.
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