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C OMP ANY
PArLUX HAIrDrYerS
AN eXceLLeNce TrADemArK IN
THe HAIrSTYLING ProFeSSIoNAL
ProDUcTS INDUSTrY
The month of September marks the
anniversary of the foundation of the
Parlux company, which since 1977 has
established itself in the world of national
and international hairstyling thanks to
their high-quality professional hairdryers
designed for hairdressers, so much so
that the brand is now recognized as a
symbol of excellence throughout the
world.
And finally,
the latest
models, Parlux
hairdryers both DIGITALYON® and
Parlux deserves credit for being the for an intensive Parlux ETHOS®, both
first to have realized a hair dryer made use in the salon, with a digital motor
of plastic – making it much lighter and both during and complete with all
easy-to-handle for the everyday use live hair fashion the latest technological
in the salon (in the past, hair dryers shows, backstage improvements to make
were made exclusively of metal). and hairdressing drying hair extremely
From the first historical models competitions. fast and reliable,
presented on the market by Parlux, The Parlux range assures reliability the result of
to the first attandances to the most and professionalism, boasting continuous research
important trade fairs, up to the latest numerous models, each of and studies by the
ones now internationally recognized, which has become a “faithful internal Research and Development
the company has continually been companion” of many hairdressers. laboratory of the Milanese company.
evolving, improving their offer From the classical model Parlux 2800® Professionals can be sure that also
of professional tools to a always to the Parlux 3200® (the first one in the future, the Parlux mission will
wider and demanding audience. made with a Ceramic& ionic coverage) be always the same: creating quality,
Hairstylists in fact, need and love to up to the recent Parlux ALYON®, reliable professional hairdryers
use lightweight, powerful, long-life and a traditional hairdryer but to improve the hairdresser’s job
high-performance professional modern and extremely powerful. while ensuring an excellent result.
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