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C OMP ANY
C OMP ANY

The formulation of the colourings The conditioning texture makes
is also enriched by Garcinia mangostana, the product easy and fast to mix
an exotic fruit with powerful antioxidant and application of the colours
properties that ensures the staying is precise and reliable, guaranteeing
power of the colour, protecting it from 100% coverage of grey hair.
free radicals, to support an anti-ageing Developed for all shades, the Techno
action. Techno Fruit acts both internally Fruit colourings by Alter Ego Italy
and externally on the hair structure; range from the different tones
the keratin proteins nourish hair fibre of blonde to every nuance of brown,
and improve the cortex, while cotton mahogany, copper and red.
oil and honey, well known for their high Lastly, the range is enriched by
emollient and elasticizing properties, the Booster line for those who want
contribute to keeping hair soft and vital. more lively and rainbow colours.

Autumn means saying goodbye
to hair naturally lightened by the sun
and getting colour back into shape.
116 shades, 28 colour series and
1 series of super bleaches make up
the Techno Fruit - Color professional
colouring line by Alter Ego Italy, a brand
of the Pettenon group, available in the
best selected salons. The brand is the
perfect balance between refinement,
attention to sustainability and personal
care, offering a complete range of
innovative and highly-performing
products, meeting the needs of hair,
scalp and the environment.
The Alter Ego Italy vision meets the
needs of the contemporary adult
woman, who wants to be beautiful
and sophisticated but at the same time
feels the urgency for a greener life.
This is why the company works on
developing products and technologies
that exalt beauty, but also are kind with
the environment and human beings.
The Keratin Delivery System
technology regenerates the structure
of the hair from the inside, guaranteeing
maximum duration of the colour,
thanks to the greater adherence
of the micro-pigments, as well
as an unequalled shine obtained
with a blend of nourishing
oils in Techno Fruit.

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