Page 30 - EM - EXPORT MAGAZINE PERFUMERY EDITION

LAUNCH

TORINO24

xerjoff is Silver partner of the nitto atp finals

for the fourth year running

best singles players and eight best
doubles pairs battling it out for the
final title of the season.
The finals will be held in Turin until
2025, the fifteenth city to host
the prestigious event, home
to Xerjoff.
“The Nitto ATP Finals represent
a great opportunity for our
city to gain momentum and
visibility,” says Sergio momo,
ceO of the Group.
“As we have done every year
since we became Silver Sponsor,
we have created a perfume that
A partnership that runs for five years and sees the acts as the ambassador for each edition, and is a
Italian-based artistic perfumery house Xerjoff and further testimony to our bond with the Piedmontese city
the Nitto AtP Finals side by side to celebrate the at this particular time of year. TORINO24 is a scent that
prestigious tennis competition among the most is nothing short of unprecedented: it mixes together the
anticipated in the world. accessories that players use on the court in the form of
the collaboration, which has already established raw materials, and brings memories of the materials
itself with the three previous editions in 2021, 2022 they are made of, such as rubber, various types of
and 2023, has seen the creation of three perfumes: plastic, and also the technology with which they are
tORINO21, tORINO22 and tORINO23, all marked by produced. We could not help but also draw inspiration
a precise olfactory philosophy that makes them true from the players’ uniforms, from the light and
masterpieces of Italian perfumery. the latest launch breathable cottons designed to support the athletes’
to land in the Xerjoff Nitto ATP Finals collection adrenaline-filled performances, without forgetting the
is tORINO24 – a creation that is dedicated to the elegance that belongs to this sporting discipline.”
indoor tennis match, transporting the wearer to the tORINO24 captures the senses with the vigorous
high-adrenaline competition and evoking memories top notes of bergamot and mandarin that transmit
of the elements that make the match what it is, energy and vitality, and that balance with the
from the racket to the tennis ball itself. materials delicate nuances of amber and orange blossom
that, according to Sergio momo, ceO of the brand, at the heart. the base is composed of white musk
have a strong olfactory charge, conveyed through with creamy, lactonic notes that are a nod to the
a perfume that fully expresses these emotions on white rubber.
and off the court. The Nitto ATP Finals are the grand An extraordinary olfactory masterpiece that
finale of the men’s tennis season, featuring the eight conveys the true essence of the vivacious sport.

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