Page 50 - EM - EXPORT MAGAZINE PERFUMERY EDITION

R E P O R T

taiwan: a BeaUtY

DeStination

on the riSe

Beauty has always been part of taiwan’s culture and for decades the country has
gained a reputation as a manufacturing powerhouse working with brands such as
Shiseido and Kao. However since the early 2000s, there has been an emergence of
homegrown brands fuelling the t-Beauty movement which is seeing local products
VALÉRIE KAMINOV – BIOGRAPHY lined up alongside K-Beauty and J- Beauty in retail stores across Asia and beyond.
Trailblazer, entrepreneur, advisor and business
strategist are just some of the ways to describe
Valérie Kaminov, Founder & Managing Director
of International Luxury Brand Consultancy.
Valérie’s enviable reputation in the world
of international beauty, stems from her highly
effective approach to developing brands.
Her forward-thinking acumen and smart strategies
are based on an innate insight into global markets,
an ability that has led her to take brands to up-and-
coming beauty destinations before others.
This deep understanding of the industry, how to
position products, where to go, who to speak to and
how to get results has made IL Brand Consultancy
the go-to company for beauty brands looking
to grow their business around the world.
Since establishing her influential consultancy,
Valérie has successfully steered emerging talents to Market Overview
global recognition, re-established well-known names, In recent years taiwan has become a prominent player within the beauty industry.
advised on growth plans and introduced a host the combination of being both a dynamic marketplace for local and imported brands
of beauty brands to new distribution channels. as well as a leading provider of private label and manufacturing services is driving
She has been instrumental in the transformation the country’s profile in the cosmetics sector.
of many businesses around the world and always Statista reported in 2022 that the Beauty and Personal care market in taiwan
on the belief that profitable market entry reached USD$4.6 billion and is projected to expand to USD$5.7billion by 2027.
and sustained growth require the right partners. Although a relatively small country with a population of over 23.5 million, beauty is
It is why she is regarded as one of the most important across multiple industries. Being an accessible and well-regulated market
well-connected people in the industry. with strong IP protection, has made taiwan a priority destination for brands looking
Having been at the forefront of the global to grow on the continent.
cosmetics industry for over 25 years, It’s central location in Asia has also impacted the very distinctive style of t-Beauty
Valerie’s thought leadership and knowledge have led which brings a combination of familiarity and newness. Neither the minimalist
her to be a regular contributor to Export Magazine, J-Beauty or 10-step K-Beauty, T-Beauty offers a pared down approach of cleansing,
creator of Connect Beauty, host
at the IMF Convention, developer of the Cannes toning, moisturizing and sheet masks. It fuses traditional techniques and locally
Duty Free programme as well as author of the sourced ingredients with a creativity and science-led efficacy designed to connect
informative market-focused Inside Cosmetics with the modern-day consumer. When you look at the formulations expect to see
Collection that have become required reading distinctive ingredients such as mung bean (a traditional acne remedy), Job’s tears
for brands looking at global expansion. (AKA pearl barley), red barley, taiwanese magnolia, bamboo shoot, silk in their
From launching brands on the international signature masks as well as advanced performance techniques.
stage to being a business intelligence resource,
Valérie’s rare combination of skills make her
an exceptional consultant and advisor.