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R E P O R T

the concept of green has gained widespread acceptance, with 5. Jo Malone: this British brand is celebrated for its customizable
consumers increasingly incorporating green principles into fragrances and elegant simplicity. Jo malone’s scents, such
their purchasing behaviors. It’s estimated that the green and as English Pear & Freesia and Lime Basil & Mandarin, offer
natural cosmetics market will be worth $59 billion by 2031, with a refined olfactory experience that appeals to Chinese
North Asia, led by china, contributing 32% of the market share. consumers looking for understated luxury.

Leading Brands in China’s
Fragrance Market
Several international and domestic brands dominate china’s
fragrance market, each bringing unique offerings and strategies
to cater to the diverse consumer base.

DOMESTIC BRANDS
1. Scent Library (气味图书馆): A homegrown brand that has
gained popularity for its creative and nostalgic fragrances.
Scent Library’s perfumes often draw inspiration from
everyday Chinese life, offering scents like “Rice” and
“Notebook,” which resonate deeply with local consumers.
2. Reclassified (调香师): Known for its artisanal approach
and use of natural ingredients, Reclassified appeals to eco-
conscious consumers. the brand’s focus on chinese cultural
elements and traditional scents has garnered a loyal following.
3. Documents (闻献): A rising star in the niche fragrance
market, Documents offers unique and sophisticated scents
that cater to the tastes of discerning chinese consumers. the
INTERNATIONAL BRANDS brand’s emphasis on high-quality ingredients and innovative
1. Chanel: Known for its timeless and luxurious fragrances, formulations has positioned it as a premium choice.
chanel has a strong presence in the chinese market. Products
like chanel No. 5 and coco mademoiselle are particularly Key Trends and Market Dynamics

popular among chinese consumers who appreciate classic CUSTOMIZATION AND PERSONALIZATION
and elegant scents. Customization is becoming a significant trend in China’s fragrance
2. Dior: Another leading luxury brand, Dior, is favored for market. consumers, especially the younger generation, are
its sophisticated and high-quality fragrances. J’adore and increasingly looking for
miss Dior are some of the top-selling perfumes, resonating personalized products that
well with the chinese consumer’s taste for elegance and reflect their individuality.
refinement. Brands offering
3. Gucci: Gucci’s fragrances, such as Gucci Bloom and Gucci customization services,
Guilty, have captured the interest of younger chinese such as bespoke fragrances,
consumers. the brand’s trendy and bold marketing are gaining traction.
campaigns appeal to the millennial and Gen Z demographics. Jo malone, for instance,
4. Tom Ford: Known for its niche and high-end fragrances, allows customers to layer
Tom Ford has carved out a significant market share in China. different scents to create
Scents like Black Orchid and Oud Wood are popular among a unique fragrance, which
seasoned fragrance enthusiasts who seek unique and has been well-received
luxurious experiences. in the chinese market.

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Tmall Jo Malone Official Online Store