Page 44 - EM - EXPORT MAGAZINE PERFUMERY EDITION

R E P O R T
the Scent of

SUcceSS: explorinG

the proMiSinG

Growth of china’S

fraGrance Market

With a population of over 1.42 billion people, china’s Beauty and Personal care market
is one of the fastest-growing on the planet. the market, valued at USD $59.06 billion
in 2023, is projected to grow annually at a rate of 5.41% (cAGR 2023-2027), making it a
lucrative destination for both local and international brands looking to thrive.

VALÉRIE KAMINOV – BIOGRAPHY
Trailblazer, entrepreneur, advisor and business
strategist are just some of the ways to describe
Valérie Kaminov, Founder & Managing Director
of International Luxury Brand Consultancy.
Valérie’s enviable reputation in the world
of international beauty, stems from her highly
effective approach to developing brands.
Her forward-thinking acumen and smart strategies
are based on an innate insight into global markets,
an ability that has led her to take brands to up-and-
coming beauty destinations before others.
This deep understanding of the industry, how to
position products, where to go, who to speak to and
how to get results has made IL Brand Consultancy
the go-to company for beauty brands looking As one of the most active beauty markets globally, china tops the rankings for
to grow their business around the world. Asia and is the second-largest cosmetics market in the world, behind only the
Since establishing her influential consultancy, United States. this trend of growth and success is expected to continue long-
Valérie has successfully steered emerging talents to term, largely due to an anticipated 400 million upper-middle and higher-income
global recognition, re-established well-known names, households by 2030 - approximately the same number as europe and the United
advised on growth plans and introduced a host States combined.
of beauty brands to new distribution channels.
She has been instrumental in the transformation Market Segments
of many businesses around the world and always the leading segment in the Personal care market is skincare, generating around
on the belief that profitable market entry 52% of sales. this is followed by hygiene and other products at 22%, makeup at
and sustained growth require the right partners. 12%, haircare at 11%, and fragrance at 3%. Although 3% might not initially sound
It is why she is regarded as one of the most significant, China’s perfume market is brimming with growth potential. International
well-connected people in the industry. niche fragrances remain popular among consumers, and the vibrant domestic brand
Having been at the forefront of the global market includes some high-end players.
cosmetics industry for over 25 years,
Valerie’s thought leadership and knowledge have led
her to be a regular contributor to Export Magazine,
creator of Connect Beauty, host
at the IMF Convention, developer of the Cannes
Duty Free programme as well as author of the
informative market-focused Inside Cosmetics
Collection that have become required reading
for brands looking at global expansion.
From launching brands on the international
stage to being a business intelligence resource,
Valérie’s rare combination of skills make her
an exceptional consultant and advisor.