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COMPANY

xTAg BY LuMSOn

ThE AIRLESS REFILL ThAT REWRITES ThE RULES OF LUxURY

Lumson, a leader in premium airless solutions with pouch
technology, is setting new standards in the airless packaging world
with the launch of XtAG: a 15 and 30mL glass bottle featuring an
airless refill system that uses pouch technology.
this product represents a new approach to consumption that
respects the planet, people, and processes.
In one word: positive luxury! Aesthetic innovation, safety, and
sustainability are the key elements of this premium solution, which
combines the advantages of a refill system with the benefits of
an airless glass design featuring a pouch. Its sleek, contemporary
lines, sustainable approach, and pouch technology for optimal
formula protection make it a forward-looking packaging solution
that captivates and seduces at first glance.
Attention to detail is critical. to ensure consistent shapes
and flawless results, the glass bottle is crafted using pressé
technology for a premium design. Lumson offers extensive in-
house customization options - from the inner and outer glass to
the refill, pump, and cap - enabling fully tailored solutions. And
all of this is done without compromising sustainability: XtAG’s
airless refill system with a pouch reduces CO emissions by 38%*.
2

THE FUTURE OF PACKAGING? REFILLS! consumption model focused on reduction and reuse, with
Refillable packaging is the future, and the data backs it up. a design approach - starting with packaging - that prioritizes
In January 2024, Circana reported that sales of refillable recovery and recycling. Lumson has taken this step.
packaging solutions grew by 62%, with refill sales alone up the Italian company, renowned for its technical expertise,
by 72%. this is a substantial surge, especially in europe, production excellence, and commitment to sustainable
where 64% of consumers view refills as a more eco-friendly innovation, is leading the way with cutting-edge, greener
alternative to traditional packaging. And they’re right: solutions rooted in the 3Rs: reduce, reuse, and recover. the
while maintaining a sophisticated, luxurious appearance latest example of this is XTAG, the new airless refill system
and allowing for creative design, refill solutions reduce the with pouch technology available in 15 and 30mL sizes.
amount of packaging produced and discarded. “XTAG represents not only technical and manufacturing
these are important factors, particularly when you consider innovation but also reflects two complementary aspects of
that the cosmetics industry accounts for 0.5% to 1.5% of sustainability: reuse and recovery. Our aim wasn’t just to
global greenhouse gas emissions. According to Quantis, create something new, but to do so with sustainability in mind.
product usage (40%), transportation (20%), and packaging For example, using 1 million units of XTAG could reduce CO2
(20%) are the main contributors to a product’s carbon emissions by 116,700 kg, equivalent to 536,305 km driven by
footprint. For the sake of our planet’s future, a shift toward car - or, to put it another way, more than 10 trips around the
greener practices is essential. this means embracing a world**!” explains matteo moretti, President of Lumson.

34 *Results obtained by comparing a standard 30mL airless glass bottle with a plastic pump and overcap with XTAG after three refills (source: SPICE).
**Analysis conducted using impactco2.fr.