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COMPANY

THE PROJECTS nEVER EnD… DYnAMISM IS An InTEGRAL PART OF bellaoggi’s DnA

2024 closes with the launch of a few important novelties: RULE BREAKER, a false eyelash effect mascara, all-in-one,
first of all, the compact powder foundation MY SKIN which ensures extraordinary length, intense volume for
VeLVet tOUcH 24H, with extraordinary hold and comfort spectacular eyelashes effect. The innovative and extended
properties. Very comfortable and practical to always bring brush together with the infinitely crafting formula allow
with you, it gives a matte finish with a natural and uniform the customer to obtain eyelashes that widen the eyes and
result together with a long-lasting SPF 20. capture the attention. the latter will be the forerunner
to strengthen the eye segment, the brand has released to some other significant launches for next year 2025
the new multicolor eYeS ON me eye palette. A 5 colors will focus on the eye asset with a particular emphasis on
palette easy to blend and with an excellent hold. Released mascaras. For the entire duration of the year, the brand
in four different typologies, each of them contain two will accompany customers and consumers on a journey
matte colors, two satin colors and a metal touch right in of discovery of an offer capable of satisfying any type of
between which can be used as well as a top coat.. All colors demand from basic to premium, with a special focus on
are super pigmented. the latest novelty of 2024 is LASH formulas and packs.

Finally, from 21 to 23 January 2025, bellaoggi will
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attend for the first time Cosmoprof North America,
miami. An important appointment for the brand to
open a distribution portal in the central and South
American and U.S. markets in the nearest future.

For the third consecutive year, bellaoggi participated
at the end of October, from 28 to 30, to the
Beautyworld middle east in Dubai. the event, with a
focus on emeA and Gcc, has revealed to be the ideal
setting to physically meet customers in the middle
east, consolidating mutual relationships and their
brand image. A good opportunity to expand their
distribution in this highly strategic area.
Furthermore, between November and January,
bellaoggi will be attending other 3 of the most
important beauty events: cosmoprof Asia in Hong
Kong from 12 to 15 November; cosmoprof India in
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mumbai, the B2B event of reference for the beauty
market in India, from 5 to 7 December.
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