Page 51 - EM - EXPORT MAGAZINE PERFUMERY EDITION

R R E E P P O O R R T T

The climate is a further influence in the development of skincare, been a growing trend.
particularly with a focus on lightweight hydration with products While scent is taking centre
formulated to keep the skin smooth, supple and bright without stage and has expanded
heaviness which is ideal in the year round tropical heat and from personal products
humidity of Taiwan. Value, quality, effectiveness and customer- to every day items. In
centricity are important drivers in the t-Beauty scene, where customer behaviour
you will also see more independent brands rather than the big terms there has been a
South Korea and Japanese beauty conglomerates. recovery in offline sales
marking a resurgence of
brick-and-mortar retail
although there has been
a noticeable ‘silver’ shift to
e-commerce with more consumers over the age of 55 buying
products online. there is also a more mindful consideration
of specific concerns, resulting in derma brands with proven
efficacy and gentle care being a compelling choice across
categories including facial skincare, bodycare and hair care.
When it comes to channels it is important to be agile and
flexible in order to operate online platforms as well as work
with department stores, pharmacies, speciality beauty stores,
beauty salons and spas, leading chains and even duty-free.
Perhaps one of the most well-known t-Beauty signatures are the Inside Perspective taiwan has traditionally been a target
sheet masks with brands like my Beauty Diary and Annie’s Way destination for brands looking to test the Asian market. this was
being the first to export these out of Taiwan and beyond Asia. mainly due to market size and culture, however in recent years
A brand who has also gained global recognition in this category this trend has diminished as purchasing habits in the region have
is timeless truth masks, with their bestselling Original extract changed following the pandemic. each market now operates
Series of Bio-cellulose masks garnering awards all around the more independently, sharing common trends but with different
world. this series uses top-grade active ingredients developed leading brands and taiwan is very much a desired market.
by Switzerland’s mibelle Group and features bio-cellulose Jonathan Ohana, General manager and Founder of tal-Yah
masks fermented individually. their pioneering approach has Ltd, is one of the most experienced multi-channel distributors
seen the inclusion of highly advanced formulations and unique in taiwan. Having had many years of highly productive
ingredients within their comprehensive range. collaboration with caudalie,
Like all markets Taiwan is subject to the influence of trends. Top he now represents brands like
of the current list are products that are simple with easy-to- embryolisse, timeless Skin care,
understand ingredients with proven efficacy. Retinol, vitamin C Filorga, marvis and others. through
and B5, niacinamide, hyaluronic acid and Q10 are some of the his long-standing presence,
most popular of these ingredients particularly when applied to understanding of the market
skin protection and rejuvenating products. For those looking to and strong local partnerships he
develop the taiwanese market top priorities are sun protection, has seen firsthand how Taiwan’s
hydration and anti-aging cosmetics landscape is evolving. Jonathan ohana
solutions along with General Manager
ingredient education as and Founder of tal-Yah Ltd
consumers are choosing
products with natural,
sustainable and vegan
ingredients. more recently
‘skinification’ defined as
influence of skin care
habits on make-up, hair
and body products has

45