Page 12 - Export Magazine

INTER VIEW

ITeLy ANd THe AmeRIcAN dReAm:

A fAScINATINg SToRy STARTed

35 yeARS Ago

ITeLy shows its strong commitment to constantly evolving
within the industry in the Americas to offer clients a

more ethical and efficaceous hair coloring experience

we talked with Lucio fusaro, International President,

chiara fusaro, International marketing director,
Mauro Ferrari, Latin America Export Area Manager,
Francesco Ioppolo, Head of International Business

beyond branching out to other
international subsidiaries, we ventured
into manufacturing food supplements
and products for professional
aestheticians, merging renowned Italian
brands. This diversification expanded
our portfolio and allowed us to serve a
broader spectrum of professionals in
the wellness and beauty industry. Today
more than ever we are in the US to
reinforce our soul in hair color and the
identity of the Itely Hairfashion Brand.
Chiara Fusaro and Patricia Antunes
EM: could you share more about the (Head of education Latin America)
recent developments or initiatives
undertaken by ITeLy Hairfashion? Hairfashion? What sets it apart and
Lf: Certainly. Our active participation how does it align with the brand’s
Lucio Fusaro and Robbie Davis in all Cosmoprof events throughout commitment to innovation?
(Vice President Itely Hairfashion UK)
2023 stands as a testament to our cHIARA fuSARo: Well, we are very
EXPORT MAGAZINE: Lucio fusaro, team’s dedication in seeking specialized proud of that nomination. Aquarely is
could you shed some light on ITeLy partnerships. These ventures have our latest leap towards revolutionizing
Hairfashion’s journey in North provided a fresh impetus to our permanent hair color. It’s not just
America since its inception in 1989, endeavors, demonstrating our a product; it’s a testament to our
just two years after its establishment commitment to engaging with commitment to naturalness, innovation,
of Itely Hairfashion in Italy? key stakeholders and continuously and environmental consciousness. This
LucIo fuSARo: Absolutely. Our evolving within the industry. professional hair color boasts 100% grey
entry into North America in 1989 was coverage, up to four levels of lifting,
a milestone for ITELy Hairfashion. EM: chiara fusaro, we know that and a vegan formula, a remarkable
Establishing our presence with a one of your products have been achievement in itself. The secret lies in
subsidiary in Pittsburgh was a strategic selected as finalist at the recent its Crystalsphere microencapsulation
move that rapidly expanded our Cosmoprof Awards India, could you technology, enhancing bioavailability
foothold. It was a conscious step share insights into Aquarely, the and lasting effects of the formula’s active
towards global outreach. Over time, revolutionary product from ITELY complex, ensuring a brighter and more

10 www.exportmagazine.net