Page 8 - Export Magazine

C OMP AN y

LumSoN LAuNcHeS A RANge

of HAIR cARe SoLuTIoNS

Representing the second-largest beauty market with a 15% developments and the entry of new players. The data confirms
market share after skincare (source: Euromonitor 2023), the golden age of hair care and the dynamism of the market,
hair care has undergone a radical transformation in the past with nearly 300 brands in Europe alone: between 2020 and
decade, both in terms of prices and product offerings. 2023, the value of hair care grew by +11.9 billion dollars,
Today, the market is divided into shampoo & conditioner with a retail price increase of over 15% and a CAGR of 4.8%.
(38%), hair styling products (24%), coloring products (22%), This growth is attributed to a renewed focus on hair and
and treatments (16%) while the care segments, particularly scalp care with hair becoming an essential aspect of self-care,
masks and specific, often holistic treatments, have been alongside diet, exercise, and rest. The trend is moving towards
gaining more space both on shelves and in daily routines. holistic products that address the overall health of hair, as well
They’ve redefined hair care, paving the way for new product as the mind, and spirit, offering sensory and emotional benefits.

weLcome To SLIm, VeRoNA, ANd RouNd
Leveraging its expertise in skincare and makeup where it is a well-established leader, Lumson has decided to enrich its portfolio
with three lines dedicated to the hair care world and to do it by providing a complete ‘turnkey’ service including bottles, dispensing
systems, decoration, and accessories. SLIM, VERONA, and ROUND are three comprehensive hair care collections in terms of both
materials used and accessories. With 19 solutions available in various sizes, these collections were created to suit different product
types present in the market, from serums to masks, and to address the progressive fusion of hair care and skincare (skinification).

SLIM is a well-structured collection with Minimalism-inspired solutions with
clean, timeless lines. The wide variety distinctive design and clean lines
of options provides the perfect solution in sizes ranging from 50 to 200 ml.
for every need and type of formula. We’re talking about VERONA,
Comprising 9 different bottles ranging the hair care line consisting
from 30 to 400 ml and available in of PETG bottles to be paired with
various materials (glass, PET, PE), SLIM both traditional and precision
is the ideal solution for those seeking dispensing systems for professional
elegance and sophistication coupled applications focused on the scalp.
with functionality and practicality.

Then there’s ROUND, the line
dedicated to products more closely
linked to nature. The distinctive
elements of ROUND bottles include
muted colors, a soft-touch finish
giving them a particularly smooth feel,
rounded profiles that confer a graceful,
delicate look, and a wide range of
dispensing systems and materials
to choose from (glass and PE).
The bottles, ranging from 50 to 250 ml,
are designed for products that are
applied directly to the hair or scalp.

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