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INTER VIEW

protected end color. Our biomimetic
emulsion, extracted from olive leaves,
maintains hair shine, while the &-Plex
BOND REPAIR™ complex, a blend of
organic oils and butters, strengthens
and enhances hair resistance, making
it healthier. But what truly makes
Aquarely exceptional is its dedication
to naturalness. Certified VEGAN
OK, formulated with biodegradable
components, and boasting 95 shades,
including four natural series, Aquarely
ensures not just vibrant color but also
respects the scalp and offers a multi-
sensory application experience. This,
coupled with our MOLAR technology Francesco Ioppolo interviewed
for a more faithful color result, sets at Cosmoprof CBE Asean Bangkok
Aquarely apart as a transformative EM: francesco, recent data illustrating
approach to permanent hair color. the notable surge in Italian cosmetic
Aquarely’s innovation aligns seamlessly exports to the United States in the
with beauty industry evaluation criteria, last two years is quite impressive.
prioritizing vibrant, long-lasting color, How do these insights shape ITELY
environmental responsibility, and Hairfashion’s approach to key events
consumer well-being. It’s not just a such as Cosmoprof North America?
product; it’s a conscious step towards fRANceSco IoPPoLo: Absolutely, the
a more ethical and efficacious hair industry figures underscore the growing
coloring experience. International Ambassador Meeting 2023 importance of the US market for the
Italian cosmetic industry. The significant
ongoing negotiations in the Dominican rise in exports to the US, registered
Republic, Bolivia, Argentina, Honduras, by the reports of Cosmetica Italia,
and Paraguay. Simultaneously, we’ve signifies an enhanced appreciation
nurtured existing connections in Peru, for Italian products, showcasing their
Brazil, Chile, Guatemala, Paraguay, exceptional quality and innovation.
and Panama over several years. These findings reinforce our deliberate
The launch of Aquarely has been crucial decision to actively engage in events
in our penetration into these markets. like Cosmoprof North America.
Its innovative formulation, aligned with For ITELy Hairfashion, participation
consumer demand for environmentally in trade shows like this is essential.
conscious products, has garnered It provides us with an opportunity to
substantial interest. Additionally, our strengthen existing relationships and
participation in key industry events and forge new partnerships in an arena
Mauro Ferrari at Itely Hairfashion show in Chile fairs has facilitated valuable networking where the Made in Italy label for
and partnership opportunities across the cosmetics holds tremendous sway.
EM: mauro ferrari, ITeLy Hairfashion Latin American beauty landscape. Our Our presence at Cosmoprof North
has been expanding its reach into strategy focuses on establishing robust America allows us to spotlight our
Latin America. could you shed light connections and tailoring our approach dedication to innovation, unveiling
on the company’s strategy and to resonate with the preferences of each products like Aquarely tailored to meet
progress in this region? Latin American market. By leveraging the ever-evolving demands of the US
mAuRo feRRARI: Our expansion our product strengths and adapting market. The US stands tall as one of the
in Latin America has been a strategic to regional nuances, we aim to solidify foremost global markets for cosmetics,
endeavor. In the past year, we’ve ITELy Hairfashion’s position as a making our active involvement in such
established promising relationships with leader in environmentally friendly events crucial to fortify our position
new clients in various countries such and high-performance hair care and expand brand recognition in this
as Mexico, Venezuela, Ecuador, and solutions across the Americas. immensely significant market.
Claudia Stagno

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