Page 56 - EXPORT MAGAZINE

REPOR T

The Dynamism

& DiversiTy of

LaTin american

BeauTy

VALÉRIE KAMINOV – BIOGRAPHY
Trailblazer, entrepreneur, advisor and
business strategist are just some of
the ways to describe Valérie Kaminov,
Founder & Managing Director of
International Luxury Brand Consultancy.
Valérie’s enviable reputation in the world
of international beauty, stems from her
highly effective approach to developing
brands. Her forward-thinking acumen and
smart strategies are based on an innate
insight into global markets, an ability that
has led her to take brands to up-and-
coming beauty destinations before others.
This deep understanding of the industry,
how to position products, where to go, Latin America encompasses 33 countries
who to speak to and how to get results across Mexico, Central America, South
has made IL Brand Consultancy the go-to America and parts of the Caribbean.
company for beauty brands looking In recent years the region has emerged as one
to grow their business around the world. of the most important markets in the cosmetics
Since establishing her influential
consultancy, Valérie has successfully industry and currently ranks as the fourth
steered emerging talents to global largest in the global skincare sector.
recognition, re-established well-known With a projected value of US$58.69 billion
names, advised on growth plans by 2025 Latin America fast-growing dynamic
and introduced a host of beauty brands makes it very attractive for both national
to new distribution channels. and international beauty brands.
She has been instrumental in the
transformation of many businesses around A UNIQUE & VIBRANT REGIoN
the world and always on the belief that
profitable market entry and sustained Latin America’s expansive reach and population
growth require the right partners. of more than 660 million inhabitants generates a
It is why she is regarded as one of rich diversity that is reflected by the vibrant beauty
the most well-connected people in the industry. Each market has carved a unique niche that
industry. Having been at the forefront creates an inherent connection between brands and
of the global cosmetics industry for over their origins, and importantly their culture especially
25 years, Valerie’s thought leadership when you look at Mexico and South American countries.
and knowledge have led her to be a
regular contributor to Export Magazine, Powering the revenue growth is a growing population (particularly the middle-class
creator of Connect Beauty, host at the sector), expanding skincare concerns and an increasing spending power.
IMF Convention, developer of the Cannes Brands such as L’Oreal, Shiseido, Avon, Estée Lauder, and Oriflame have
Duty Free programme as well as author maintained their strong presence through innovation and ongoing focus on
of the informative market-focused Inside strengthening their consumer product base. Product innovation is a key asset
Cosmetics Collection that have become in gaining long-term competitive advantage within the region.
required reading for brands looking at Another added value to cosmetics and skincare products is safety and efficacy
global expansion. From launching brands
on the international stage to being a testing, there has been an escalation in demand for clinical testing, aided by
business intelligence resource, Valérie’s the government’s initiative to impose stricter control on the cosmetics sector.
rare combination of skills make her
an exceptional consultant and advisor.
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