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EVENTS

BEAUTY EXpo TAIpEI 2025

A pLATFoRM FoR INNoVATIoN

AND GRoWTH

also feature dedicated areas for
packaging innovations and OEM / ODM
collaborations, creating a complete eco-
system for beauty industry professionals.
This strategic organisation reflects
the event’s commitment to facilitating
meaningful connections between
international brands, local distributors,
and beauty industry stakeholders.
Ms. Regina Tsai, General Manager
of Messe Frankfurt (HK) Ltd, Taiwan
Branch, remarked: “While smaller than
neighbouring markets like China, Japan

Beauty Expo Taipei stands as Taiwan’s longest-running and
most prestigious beauty exhibition. The event serves as a
crucial platform for international brands to penetrate the
Taiwan market, attracting a diverse range of visitors including
distributors, retailers, salon owners, and beauty professionals.
Held from 27 – 30 March 2025 at the Taipei World Trade
Center, Beauty Expo Taipei 2025 promises to be the most
comprehensive showcase in its 35-year history, spanning
11,142 sqm. Themed “Beauty by Innovation”, the show is
expected to welcome 230 exhibitors from around the globe, and Korea, Taiwan’s beauty industry demonstrates remarkable
and an audience of 16,000 industry professionals. The potential for both premium and emerging brands, especially
carefully curated exhibition space will seamlessly integrate those bringing distinctive value propositions to market.
various sectors of the beauty industry, from cutting-edge The revival of the premium segment, coupled with consumers’
skincare innovations to revolutionary beauty tech solutions, increasing demand for sustainable products, creates an
advanced cosmetics formulations, professional hair care optimal entry point for international brands seeking to
products, and specialised nail care offerings. The fair will establish a foothold in the Asian beauty market.”

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