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EVENTS

“At a Crossroads: The Heritage, pENTAWARDS FESTIVAL STAGE:
Industrialisation, and Future of pUSHING THE BoUNDARIES
Responsible Cosmetics Packaging,” oF pACKAGING DESIGN
expressed her enthusiasm: “Packaging Curated by the Pentawards, the
today—its purpose, relationship with the world’s leading packaging design
product, and broader impacts—stands at competition, the Pentawards Festival
a crossroads. Balancing tradition with the Stage will focus on design, branding,
drive for modernity, its future is shaped and consumer trends for the coming
by the ecological imperative. I look year. Keynotes include Kevin Marshall,
forward to this roundtable, where we’ll Senior Director of Design at Microsoft,
explore the paths packaging can take, sharing insights on inclusive design,
focusing on the collective transformation and discussions on Haleon’s work
where creativity, sustainability, and with Advil and Coca-Cola’s approach
circularity converge to shape the future.” to intentional, sustainable design.
Additional highlights will include
Diageo’s approach to lower-carbon
packaging, Nestlé’s multisensory brand
experiences, and innovative branding
from Johnnie Walker and Carrefour.

GLoBAL AERoSoL & DISpENSING
SUMMIT: INNoVATING FoR
SUSTAINABILITY AND pERFoRMANCE
Presented in partnership with the
European Aerosol Federation (FEA),
the Global Aerosol & Dispensing
Summit will address sustainability and
innovation in the aerosol sector.
Key sessions will explore
carbon-negative DME from unrecyclable
plastic waste, CO as a sustainable
2
propellant, and the European
Commission’s evolving approach
to sustainability in aerosols.
Thought leaders from International
FUTURE INNoVATIoN FoRUM: associations, Henkel, Tata Steel
UNVEILING THE NEXT GENERATIoN and Suez will discuss
oF pACKAGING TECHNoLoGIES advancements in performance
The Future Innovation Forum will explore and environmental responsibility.
the cutting-edge technologies and Christelle Anya, Content and and dispensing, PCD for beauty and
materials shaping the future of packaging. Community Director at Paris Packaging personal care, PLD for premium drinks,
Highlights include a debate on the power Week, said: “We’ve worked hard to and Packaging Première for luxury
of colour with Merci Handy’s Louis enhance the conference experience brands. With even more speakers and
Marty, followed by Dr. Gordon this year by listening closely to market events to be announced, and a sold-
Pleyers on how visual complexity needs. Our goal is to present timely, out exhibition floor hosting over 840
influences consumer perception. relevant topics with top-tier speakers exhibitors, this year’s event is set to be
The forum will also feature discussions on who will offer insights into the the largest Paris Packaging Week yet.
how AI’s can revolutionize packaging with challenges and opportunities
experts from brand owners, consulting shaping the future of packaging.
agencies and AI experts. The Future We’re excited for these discussions to Visitors can view the full
Leaders class of 2025 panel on Tuesday unfold and to provide a comprehensive conference programme and
will showcase ten inspiring young vision for the packaging industry.” register for a free ticket at
innovators sharing their transformative Paris Packaging Week will feature four www.parispackagingweek.com
ideas for the packaging industry. dynamic showcases: ADF for aerosol

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