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EVENTS

BEAUTYEXpo & CoSMoBEAUTÉ

MALAYSIA 2024 ACHIEVES

RECoRD-BREAKING SUCCESS

sparked numerous partnerships and partners. “This extraordinary gathering
lucrative deals, reinforcing beautyexpo would not have been possible without
& Cosmobeauté Malaysia’s role our government partners: Malaysia
as a catalyst for industry growth. External Trade Development Corporation
Attendees experienced an array of (MATRADE) Malaysia Convention &
engaging activities and competitions that Exhibition Bureau (MyCEB), and Halal
showcased the industry’s finest talents. Development Corporation Berhad (HDC).
Highlights included the Asia Glory Hair Their support has been invaluable,”
Awards 2024, a Hair Tattoo & Top-to- stated Tan Sri Abdul Rahman
Toe barber competition, a “Beyond Mamat, Organising Chairman of
Blades” Masterclass led by Mr Official, beautyexpo & Cosmobeauté Malaysia.
and a Business Breakfast by Saladplate, The event also garnered extensive
The beauty industry in Southeast Asia fostering industry connections. Expert- support from various industry
witnessed a spectacular showcase led Industry Seminars provided organisations, including the Korea Trade-
of innovation, trends, and business insights into the latest trends, while the Investment Promotion Agency (KOTRA),
opportunities at the 22 edition International Mastery Hair Competition Korea Beauty Industry Trade Association
nd
of beautyexpo & 19 edition of featured top global hairstylists. (KOBITA), Korea Cosmetic Association
th
Cosmobeauté Malaysia 2024, October (KCA), Cheongju City, Chungbuk
2–5 at Kuala Lumpur Convention Centre. Bio Industry-University Cooperation
The event, a regional crown jewel of Institute, Gobiz Korea, International
beauty trade shows, concluded with a Beauty Industry Trade Association
record-breaking surge in attendance (IBITA), Association of International
and exhibitor participation. beautyexpo Certified Aesthetician (AICA), Asia
& Cosmobeauté Malaysia 2024 drew Pacific Hairdressers & Cosmetologists
12,622 on-floor attendees from over Association (APHCA), Federation
63 countries and regions, including of Asian Beauty Industry Association
Singapore, China, Indonesia, Japan (FABIA), Health & Wellness Chamber
and many more, marking a significant The inaugural Bloom & Groom: of Commerce Malaysia (HWCCM),
16% increase from the previous year. Skin Management Competition and the Ipoh Hairdressers Association (IHA),
The exhibition floor buzzed with 4 Malaysia Glory Cup International Kuching Association of Beauty Therapy
th
excitement as over 300 exhibitors and Beauty Competition showcased & Cosmetology (KABTAC), Malaysian
1,000 brands from 13 countries and talent in skincare and beauty arts. Hairdressing Association (MHA), United
regions, including Malaysia, Australia, A standout feature of this year’s event Asian Hairdressers Association (UAHA),
Mainland China, Hong Kong, India, was the introduction of the Halal Beauty and the Malaysia Cosmetology
Indonesia, Ireland, Italy, Japan, Korea, Zone, strategically designed to unlock Chamber of Commerce (PAMM).
Singapore, Taiwan, and Thailand, new market opportunities. This initiative
highlighted the event’s growing global not only provided manufacturers access
appeal and its role as a melting pot for to a rapidly growing market but also
beauty trends and innovations. offered consumers products aligned
The exclusive VIP Buyer Programme with their values and beliefs, further
was at the heart of the event’s success, cementing Malaysia’s position as one of
hosting 150 discerning buyers from the global leaders in the halal industry.
12 countries and regions. This curated The success of beautyexpo &
approach to business matchmaking Cosmobeauté Malaysia 2024 was made
facilitated high-level networking and possible through the support of key

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