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COMPANY

CREASENS GROUP

THE FRAGRANCE HOUSE OF THE FUTURE

At the heart of Creasens’ DNA lies a constant
commitment to differentiation. Rather than standing
still, the company continuously invests in its people,
technologies and global capabilities to create greater
value - for both its partners and the business itself.
The fragrance house of the future is defined not only
by the fragrances it creates, but by the expertise,
infrastructure and innovation that make those creations
possible. It is these investments behind the scenes that
ultimately generate long-term value.
Creasens’ latest strategic investments illustrate
exactly how this vision is translated into reality. From
strengthening the sourcing of raw materials and
expanding its international footprint to advancing
automation across its laboratories and production
facilities, each initiative reflects a long-term commitment
to building capabilities that create lasting value.

Rooted at the Source
Some of the world’s finest bergamot grows along
the Ionian coast of Reggio Calabria, a unique terroir
whose climate and soil have long been recognized
as the benchmark for excellence in fine fragrance. In
2026, Creasens took a significant step forward in its
sourcing strategy by investing directly in bergamot
cultivation, acquiring approximately 7-8 hectares of
bergamot fields in this renowned region. Rather than
relying solely on external suppliers, this investment
strengthens the company’s ability to oversee the
quality, traceability and long-term sustainability
of one of perfumery’s most iconic raw materials.
More importantly, it reflects a broader philosophy.
At a time when much of the industry continues to
source ingredients through traditional supply chains,
Creasens invested directly at the origin. By bringing
sourcing closer to the company, greater control can
be achieved over quality, continuity of supply and
responsible cultivation practices; ultimately creating
long-term value for both the business and its partners.

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