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SENSAI
COMPANY

THE JAPANESE COMPANY RETURNS TO

PREMIUM HAIR AND SCALP CARE CATEGORY

Japanese luxury skincare and makeup brand SENSAI is returning to
the 2026 TFWA World Exhibition (RE11, Riviera Village) under the
Kao luxury beauty portfolio, exhibiting alongside fellow prestige brands
Molton Brown and Oribe. At this year’s show, SENSAI will unveil
Autumn/Winter 2026 innovations, headlined by the brand’s return to
the premium hair and scalp care category. Visitors will also discover a
curated selection of SENSAI’s most iconic best-sellers, alongside an early
introduction to the evolution of SENSAI’s core SAHO philosophy for 2027,
including new developments around its signature Double Moisturising
ritual. SENSAI will also join Molton Brown and Oribe in hosting the
traditional Kao evening cocktail reception on Monday 28 September.
th
Accelerating global growth Building momentum
Kao has positioned SENSAI as one of its through travel retail
focus brands for driving global growth Travel retail remains a key pillar of SENSAI’s
within its cosmetics business, and will international growth strategy. Recent
continue to invest strategically in the openings at Warsaw Chopin Airport, Prague
brand. Building on this, SENSAI continues to Václav Havel Airport and Milan Malpensa
deliver robust international performance. Airport have strengthened the brand’s
The recent initiatives of SENSAI reflect Kao’s presence at major European gateways, with a
continued commitment to the luxury beauty further opening planned at Rome Fiumicino
An important milestone segment – and the group’s Global Sharp Airport by the end of 2026. These locations
The return to the premium hair and scalp Top Strategy, which focuses investment on play an important role in connecting SENSAI’s
care category marks a new chapter for categories where Kao can establish a leading growing domestic customer base with the
SENSAI, as it seeks to capitalise on the strong market position through high-value offerings travel retail channel, while increasing visibility
brand equity it has built within skincare and and distinctive market propositions. Together, among discerning international beauty
makeup. “SENSAI’s continued momentum SENSAI, Molton Brown and Oribe combine consumers. “The openings clearly reinforce our
reflects the power of our luxury beauty exceptional craftsmanship, sensorial luxury commitment to selective, premium distribution
proposition, and the increasing relevance of our and rich brand heritage to strengthen across strategically important travel hubs,”
unique Japanese philosophy among consumers Kao’s position in the luxury beauty sector, Noilou concluded. “As we strengthen our
worldwide,” commented EMEA General and meet growing global demand for presence in established markets, enter new
Manager Julien Noilou. “This year marks an elevated, experience-led products. In EMEA, territories and expand our travel retail
especially exciting chapter for the brand as SENSAI has achieved year-to-date growth footprint, we look forward to sharing our latest
we re-enter the premium hair and scalp care of +5%, supported by particularly strong innovations and future vision with our valued
category – a natural extension of the SENSAI performances in key heritage markets business partners in Cannes.”
universe – bringing the same commitment to including Italy, Germany, Poland and
craftsmanship, innovation and exceptional Sweden. More recently, SENSAI has also
performance that consumers have come to achieved significant momentum in Turkey,
expect from our skincare and makeup portfolio”. bolstered by the development of strong local
“Combined with our continued development partnerships and increased brand visibility.
of the SAHO ritual and Double Moisturising Across Asia Pacific, SENSAI is continuing to
philosophy, we are creating new opportunities expand its footprint following its successful
to engage luxury beauty consumers across launch in Indonesia, with Thailand joining as
multiple categories and touchpoints.” the brand’s next strategic entry market.

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