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EVENTS

edition with international attendees increasing
31% year on year. Buyers are no longer travelling to
Dubai only to sell into the Gulf; they are increasingly
coming to discover when the Gulf is creating and
take those brands into new markets. Alongside
the UAE brands such as Lattafa, Saudi brands like
Laverne are now building for markets well beyond
the Gulf. Beautyworld Dubai spans the full beauty
Now rebranded Beautyworld Dubai (and no longer supply chain, from cosmetics, skincare, hair, nails
Beautyworld Middle East), the show is anchoring its and personal care to beauty tech, luxury packaging
position in the city that has become a global meeting and dedicated discovery zones for indie brands and
point for the industry. Organized by Messe Frankfurt start-ups. The clearest crossover theme this year is
Middle East, this new identity reflects where the Longevity, extending across the show floor and its
international beauty community now does business, content programme.
while carrying forward three decades of industry
heritage. Fragrance at Beautyworld Dubai
Fragrance has a hall of its own, expanding into
Za’abeel Hall 7 for finished fragrance brands.
Headline exhibitors French Avenue, Riiffs, Afnan
Perfumes, Kuwait’s Gissah and Al Majed for Oud
join Lattafa perfumes and Armaf, alongside leading
fragrance houses Givaudan, dsm-firmenich,
Symrise and MANE. With more than 220 exhibitors
occupying 19,000 square metres, Beautyworld
Dubai brings finished brands, ingredient suppliers
and creative houses together, strengthening its
position as the world’s leading trade platform for
fragrance. Lush Fresh Handmade Cosmetics will
debut its fragrance range at Beautyworld Dubai.
A beauty capital in its own right Next in Fragrance returns after a debut edition
Dubai is now positioned as a beauty capital in its of more than 80 speakers across 36 sessions. The
own right. Having grown beyond a gateway to the 2026 programme, sponsored by Düllberg Konzentra,
GCC, brands are not being built here for the world spans ingredients, niche culture, AI, travel retail and
rather than imported into the region and the traffic the business of scent. Confirmed speakers include
now runs in both directions: international houses Miche Whitehouse, Head of Brand & Digital at Lush
entering the market, and home-grown names finding Fresh Handmade Cosmetics, Remi Le Druillenec,
con summers in all continents. Ravi Ramchandani, CEO and co-founder of Heroine and Haydn Williams,
Show Director at Beautyworld Dubai commented, journalist and host of You Smell Great! What Is It?
“For 30 years we have been this industry’s gathering NaturalNotes returns for its second edition with
place, What has changed is the direction of travel. Dubai Resperfuma, the fragrance trade communications
is no longer somewhere brands come to sell. It is where agency founded by Gervason, placing growers and
brands are being built, and where a house founded producers directly on the show floor. The focus is to
here can reach a consumer anywhere in the world. The be on traceability and the real cost of responsible
name now says what the market already knows.” sourcing at origin. At thirty, Beautyworld Dubai has
A clear example of this is Dubai-founded Kayali, grown into a global meeting point for senior buyers,
which in 2025 achieved a great global reach, with brand leaders, distributors and entrepreneurs. It
its ‘Capri in a Bottle Lemon Sugar’ taking 7.2% of now stands as one of the industry’s most trusted
all perfume reviews on Sephora USA, the highest platforms for discovering what comes next, serving
of any fragrance. This change is also reflected by as both a compass for global beauty and a launchpad
visitors who came from 178 countries for the 2025 for its future.

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