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EVENTS

rAW by MAnE:
FrOM TASTE TO FrAGrAnCE

One of the highlights has been MANE’s presentation
on “The New Gourmandise: From Taste to Fragrance”.
A journey into the New Gourmandise: from innocent
culinary sin and timeless olfactory addition to a
disruptive inspiration for contemporary artistic
perfumery creativity.

The RAW conference, the fair’s format devoted to
the most important raw materials of perfumes, has
been led by Mélanie Duhamel, Fragrance Division
Director, MANE Italy, Spain and Portugal, Cristina
Stefanutti, Marketing Manager Fragrance Division,
MANE Italy, Jerome Di Marino, Perfumer, MANE, and
Cristiano Canali, Perfumer, MANE.
Two more workshops, titled Gusto e Olfatto, have
been held on Sept. 14 .
th

MOrE EVEnTS
Other highlights were: discussion with industry leaders like Olivier Cresp and François Hénin,
insights from Istituto Marangoni on Gen Z, Stories’ exploration of “Scent of the Digital Age”,
Fragonard’s workshops, the Infiniment Coty installation event. A special scented cocktail has
been offered by Kaon at the end of the first exhibition’s day to celebrate Ajmal brand, now
in their portfolio for the Italian market, and the company’s 22 year at Fragranze. Beyond
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the fair’s ground, the city of Florence itself was full of presentations and events, cementing
its role as an increasingly active stage for Fragranze and contemporary olfactory culture.

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