Page 30 - EM - EXPORT MAGAZINE PERFUMERY EDITION SUPPLEMENT

EVENTS

PITTI frAgrAnZe

no. 22 AN EDITION TO BE REMEMBERED

the brand selection and the many new offerings were
highly appreciated. Of the 213 brands at this edition
(74 international), 96 were new names, including
both debuts and significant returns to the show, in
addition to the 23 brands from the emerging talents
section, Spring. For buyers, scooting and offering
unique fragrances to their clients is increasingly
important, and they found the layout of the exhibition
clear, the discovery process seamless, and the overall
experience highly stimulating”.

The increased
international presence

of both exhibitors and
visitors has been one

of the keys of success

Nearly 1,700 buyers reached Florence for the show, International attendance, nearly 1,700 buyers
marking a 5% increase from the previous year, with from more than 50 countries, remained at the
a strong presence of top-tier professionals. high levels set by the previous edition.
France, Germany, Spain and Switzerland led France lead the way as the top international market
international attendance; Italian buyer too for Pitti Fragranze, followed by Germany, Spain,
saw a significant increase. With its 215 brands, Switzerland, Russia, Ukraine, the United Kingdom,
the highest number ever recorded, Fragranze Lithuania, Turkey, Israel, Bulgaria, and the United
continues to be the inescapable event to discover
the latest novelties in artistic perfumery, beauty
and wellness. Florence definitely streghtens its
position as a global hub for olfactory culture.
“At Fragranze, we felt an electric atmosphere over
these three days at Stazione Leopolda?”
Says Raffaella Napoleone, CEO of Pitti Immagine.
“There was a great desire to reconnect in Florence,
with exhibitors and buyer traveling from afar to
scout new band, discover the latest launches from
established names, perceive trends, and engage with
the industry’s most innovative voices. Feedback from
participants was really positive. First and foremost,

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