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COMPANY

MoLTon BroWn

A UNIqUE BLEND OF hERITAgE AND INNOVATION

Further driving the growth strategy of establishment of “Kao Beauty Brands”.
its Cosmetics Business, Kao unveils a Harmonised through one leadership and
New Brand World for its British luxury vision designed to develop its AEMEA
fragrance brand Molton Brown. Spanning luxury portfolio, Kao Beauty Brands
a new brand ecosystem and creative have chosen Molton Brown and SENSAI
direction, co-created with acclaimed as a gateway into the four main growth-
creative consultancy Portas, Molton driving beauty categories of fragrance,
Brown’s New Brand World aims to solidify skincare, makeup and body care.
the brand’s leadership in the fragrance Mark Johnson, President Cosmetics
sector and engage a wider audience Business AEMEA, Kao and Global
across all platforms. The introduction of President Molton Brown, comments:
Molton Brown’s New Brand World is in “As we drive the growth of Kao’s Cosmetics
line with Kao’s strategic focus areas and Business in the AEMEA region, Molton Brown
plays a key role as part of the company’s plays a pivotal role with its unique blend of
efforts to join up its capabilities and heritage and innovation. The brand’s focus
expertise in the categories of luxury on luxury fragrance aligns perfectly with the
fragrance and premium skincare with the projected growth in this segment.”

“ArTiSTS OF nOTE”

Three British creatives have been invited to interpret one of the
brand’s signature fragrances; Molton Brown reaffirms its long-
standing commitment to the pillars of creativity and diversity that have
been an integral part of the brand’s DNA since its inception in 1971.
Championing these core fundamentals and celebrating the unique
sensorial power of scent and the artists behind Molton Brown’s most
iconic scents, Artists of Note breathes a contemporary cultural energy
into the brand’s approach to fragrance. The initiative centres three
of Molton Brown’s most iconic fragrances: Re-Charge Black Pepper,
Coastal Cypress & Sea Fennel, and Rose Dunes. Artists of Note shines
a spotlight on how each and every person’s interpretation of scent
is remarkably unique. For this initiative, Molton Brown invited three
British creatives – self-proclaimed punk poet Dr. John Cooper Clark;
award-winning fashion designer Nicholas Davey; and jewellery
designer Gala Colivet Dennison – to interpret their fragrance of choice through their unique vision and medium. Daley chose to
express Re-Charge Black Pepper via signature designs influenced by his Jamaican-Scottish heritage. Dennison transformed Rose
Dunes into a wearable piece of art true to her tough, sculptural aesthetic. And Cooper-Clark translated Coastal Cypress & Sea Fennel
into an evocative poem, written and delivered in his signature rhythmic style. The brand continues to explore new opportunities
within the fragrance category in global travel retail, as demonstrated by its successful seasonal Summer Scents campaign at UK
airports, in partnership with Avolta, which incorporated Beauty Stations and Must Have Tables across eight UK airports.

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