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R R E E P P O O R R T T

is more personal in the Arab markets,
consumers will want to connect with
your brand and understand who you
are. Understanding the demands
and preferences of your audience
will be important. Knowing how to
present your products and approach
your customers can make a huge
difference in the Arab world.” He also
points out the value in considering
different market trends as well as
key factors such as seasonality and
important holiday dates. Creating a
localized strategy based on regional
preferences and styles goes a long
way for successful market entries.

Beauty Beginnings
For the first time in 2024 Beautyworld
Middle East show will feature a
dedicated discovery zone for new and
niche international brands looking to
make their exhibition debut. Created
With over 20 years of experience in helping brands enter the in collaboration with IL Brand Consultancy, Beauty Beginnings
Arab markets, Omar Bdour is well-placed in advising brands is designed as an introductory platform for start-ups and SME’s
about cultural understanding and the importance of market looking to the MENA region. One of these businesses is Le
knowledge. In a region that places great emphasis on word-of- Rouge Français, a brand that has revolutionised the cosmetics
mouth recommendations, building connections and reputation sector with its breakthrough ‘plant-based makeupology’.
is vital for success. Through the London Arabia Organisation Where conventional brands still stand for chemical and
he works on multiple initiatives to strengthen the cultural and mineral pigments, Le Rouge Français uses colours extracted
business ties between the UK and the Arab world, these include from plants. This combination of innovation, artistry, efficacy,
prestigious events like the Arab Women of the Year Awards, the quality and sustainability offers a persuasive narrative for local
Arab Women’s Summit, the London Arabia Art & Fashion Week partners.
and the soon to be launched London Arabia 100.
“The Middle East is a vital region for
our brand’s expansion due to its
rich cultural heritage, high demand
for beauty products, and an
increasingly discerning consumer
base that values tradition and
innovation.” explains Elodie
Carpentier, General Manager
and Co-Founder Maison Le
Rouge Français.
“The region’s consumers are not
just beauty enthusiasts; they are
trendsetters who value luxury,
Connecting with Arab customers in your own market builds a quality and authenticity in the
customer base and recommendations that can help you can products they choose. Naturality
break into a target market more efficiently. Omar Bdour also and sustainable are key points in the current trends and needs of
points out there are distinguishing characteristics, “business the customer.”

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