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One such peptide, PeptiYouth , derived from peas, has shown
TM
promising results in enhancing skin smoothness and vitality and
is claimed by Nuritas to be “the world’s first AI-discovered anti-
aging peptide tested clinically.” To uncover new ingredients, Image source: Pexels
the company’s research process is “powered by The Magnifier
NπΦ , [their] artificial intelligence tool that allows [them] to
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discover unique bioactive peptides faster and deliver simpler, Formula Optimization: AI-Driven
quicker and more powerful innovation.” 5 Advancements for Formulators
Another company leaning on the powers of AI to discover new, AI-driven algorithms are also revolutionizing cosmetic
innovative cosmetic ingredients is French fragrance and flavor formulations by predicting how different ingredients interact,
manufacturer Robertet. The company now utilizes a BioPod, considering factors like stability, solubility, and sensory
an AI- controlled bio-farm created by the American-French attributes. This ensures the creation of stable, effective
startup Interstellar Lab, to advance their research. Initially products. Cutting-edge generative models, such as Generative
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designed to grow plants in space, the BioPod’s technology Adversarial Networks (GANs) , generate realistic images
is now poised to advance agronomic research in fragrances, of potential ingredients, helping visualize formulations’
flavors, and well-being, while also promoting sustainability and appearance and texture before creating physical prototypes.
environmental benefits. In a recent press release, Robertet has Across companies, we’ve witnessed AI tools arise to help predict
also announced the launch of the NaturIA project, which opens cosmetics’ interaction with the skin and cater personalized
up new perspectives for authentic, tailor-made creations. “By recommendations to the consumer. L’Oréal’s ModiFace
combining the testing phases of perfumers and flavorists with leverages AI to simulate how cosmetic products will behave on
advanced generative AI algorithms, this innovation accelerates the skin, enhancing the development of foundations, lipsticks,
the creative process and translates image briefs into detailed, and other products for better performance. Meanwhile, Proven
evocative descriptions and then into search criteria to find Skincare, employs AI algorithms to analyze customer data and
existing formulas or suggest new fragrance and flavor recommend personalized skincare routines based on unique
combinations.” The company states that “this technological skin characteristics, allowing for products to be tailored to
feat stimulates the ingenuity and productivity of creators by individual skin types, tones, and preferences. Accelerating
providing them with an intelligent and secure search engine, ingredient discovery and formulation, AI is revolutionizing the
as well as an inspiring dashboard to help them develop new cosmetic industry as we know it, significantly reducing research
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concepts, fragrances or flavors,” leading fragrance and flavor and development time, streamlining processes through large-
research into a new realm. scale screenings and high-throughput in vitro testing, and
enabling quicker market introduction of innovative products.
By automating formulation stages, AI cuts costs and also facilitates
personalized product creation, catering to individual preferences
and enhancing customer satisfaction and loyalty. With a constant
eye on sustainability, cosmetic companies can also rely on AI
analyzing environmental impact data and aligning with consumer
demand for eco-friendly products, while predictive models
ensure ingredient safety and efficacy, identifying issues early and
improving product quality. All in all, our newest ally in reaching
new heights takes the form of AI and is a welcome companion in
creating the next generation of beauty.

5 Nuritas
Image source: Unsplash 6 Robertet
7 Machine Learning Mastery

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