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MeADfA
EVENTS

CONFERENCE SET TO IMPRESS

AS PROgRAMME REVEALED

Further details about this year’s MEADFA Conference
have been announced. Over two half-days on
November 18 and 19 , the conference will feature “The team at TfWA are honoured to be
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insights from senior executives from across the managing the MeADfA conference once again
travel industry in the Middle East and Africa. The this year. As a hub of economic and cultural
topics addressed during day one of the conference diversity, and a region committed to boosting
will include how travel and tourism have driven its tourism industry as a significant source of
economic growth in the region. It will also explore revenue, Abu Dhabi provides an ideal setting
how the region is investing to increase airport for the event. A highlight of this conference is
capacity, and the expansion in retail space that the connections that are facilitated between
this will result in. Panel sessions will debate the industry colleagues from the region with
significance of non-aeronautical revenues, as well as those from other international markets. It
the issues the industry must address to safeguard presents delegates with the opportunity to
its growth in the Middle East and Africa. discover more of how Middle eastern and
During day two, delegates will learn about the African business is operating, no matter where
recovery of travel and tourism, while a session on they reside in the world. I firmly believe that
sustainability will offer an update on the progress our time in Abu Dhabi this year will ensure
made and challenges that still need to be addressed. that the MeADfA conference maintains its
Innovative strategies being used across travel retail reputation as an unmissable event. ”
and the transformational effect. AI is having on the Erik Juul-Mortensen, TFWA President
customer experience will be analysed, alongside
what can be learnt in order to stay ahead in a tech-
rich world. As the use of mystery shopping to evaluate
the customer experience increases, a panel will take together with networking coffee breaks and lunches
a look at the innovative strategies currently helping throughout the event. Managed in partnership with
retailers to delight customers in an increasingly TFWA, this year’s MEADFA Conference hosted by Abu
competitive world. The packed programme will Dhabi Airports will take place in Abu Dhabi, United
incorporate abundant opportunities for networking. Arab Emirates from the 17 to the 19 of November
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These will include a Welcome Cocktail on Sunday, and at Fairmont Bab Al Bahr Hotel.
a Gala and Awards night hosted by Avolta on Monday, Confirmed sponsors to date are Diamond Partners:
IDF, Wellgio, Casa Maestri, and Sterling Perfumes;
Platinum Partners: Imperial Brands and Pernod
Ricard; Gold Partners: DFP World and Blue Gulf
“As preparations continue for the MeADfA conference Marketing & Events; Airline Partner: Etihad Airways;
in Abu Dhabi, registration numbers are building at an Coffee Break Sponsor: Al-Nassma; Other Sponsors:
encouraging pace. This year’s conference programme will Lagardère Travel Retail, Loacker and Cloetta; and
create space for great insight from an impressive range Media Partners: Duty-Free News International,
of leading executives from across our industry, as well as Global Travel Retail Magazine, The Moodie Davitt
plenty of opportunity to broaden industry connections. Report and TR Business.
As the conference approaches, we look forward to welcoming The early bird registration promotion successfully
our friends and business partners to Abu Dhabi.” concluded on September 3rd, attracting a high level
Sherif Toulan, MEADFA President of interest and highlighting strong engagement
for the event. Regular rates are now in effect, and
registration is open until October 28 .
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