Page 13 - EM - EXPORT MAGAZINE PERFUMERY EDITION SUPPLEMENT

INTERVIEW
LAUNCH

EM: in ASTrA has taken part in the ESxEnCE salon EM: You have recently launched a fifth fragrance,
in Milan for two years and will take part in the WEGA, which joins Betelgeuse, Antares, Mismar
QUinTESSEnCE salon of Dubai in October 2024 and Tistar, all genderless. What is the magical
for the first time. Does this presence underline composition hidden inside WEGA?
your wish to make your brand increasingly better FB: WEGA is a floral and gourmand explosion,
known on international markets? Are you satisfied composed by Sofia Bardelli. The fragrance is inspired
with the results reached so far? by the star of the same name in the constellation of
FB: Exactly, this year we will be taking part in an the Lyra, which in several thousand years’ time will
international fair like Beauty World Middle East for the become the next North Star. We wanted to tell the story
first time. We decided to thanks to the opening of new of its essence, inspired by the elegance which appears
markets outside Europe. through its white-bluish light
In recent months we have which lights up summer
expanded out distribution nights. It is a composition
network in the United States which mainly features Rose of
and the Middle East, in Grasse together with Bulgarian
particular in the UAE, as well Rose: you have the sensation
as finalizing contracts of of floating on a sweet and
exclusive distribution which soft cloud of marshmallow,
will allow the brand to be enveloped by the roundness of
present in Europe and in Asia. vanilla and tonka bean.
I am satisfied with the interest
that consumers are showing EM: Your fragrances are
in In Astra, and also positively available is the 50 ml size.
surprised by how in recent years Do you have any news in
the theme of “stars-universe” store on other sizes?
has embraced increasingly FB: Yes, we have in store other
more brands in and outside sizes to satisfy the request of
selective perfumery. our clients.
Claudia Stagno
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