Page 12 - EM - EXPORT MAGAZINE PERFUMERY EDITION SUPPLEMENT

LAUNCH
INTERVIEW

IN ASTRA

ThE ESSENCE OF ThE STARS

Our project came from the desire to enrich the
olfactory panorama and accompany consumers on
a unique journey, letting themselves be surprised and
reawakening their senses.
Attention to detail is the distinctive feature that makes
us stand out on the scene of artistic perfumery: we
wanted the concept of In Astra to be present not only
through the choice of carefully selected raw materials
to tell the story of the star from the point of view of
the sense of smell, but also through the packaging,
made in Italy, which coherently represents visually and
tactilely the DNA of the brand.

EM: A brand inspired by the stars and created by
the minds and hearts of two young women.
There are few female entrepreneurs in the sector
of beauty and the ‘noses’ are even rarer.
Do you think there is still a long way to go before
filling in the so-called ‘gender gap’, not only in
beauty but in general in the business world?
FB: Female entrepreneurship is emerging in a number
of sectors, trying to overcome the prejudices and
Interview with stereotypes that have always been entrenched in the
minds of many.
fabiola Bardelli, The leader has effectively always been associated with

Artistic Director the sole figure of the male in a position of command,
thus attributing some characteristics which exclude
regardless any feminine connotation.
Today there is the need for an opening to the
feminine vision which is aimed at a “paradigm shift”
EXPORT MAGAZINE: in ASTrA was founded in in management through the will to capitalise on
2020. What sparked off this project and what uniqueness and inclusion fostering an environment
message does it want to send to what is known as that was well disposed towards corporate growth.
artistic perfumery? In the sector of niche perfumery, this change can be
FABiOLA BArDELLi: IN ASTRA was founded from our perceived and is shown by the creation of new brands
passion for the stars and the universe, which for us are by women, the increase of female figures in education
the form of art par excellence. in the sector for the role of nose and other key figures
Astronomy is the perfect combination of art and of perfumery. There still remains a long way to go
science, just as artistic perfumery is. before breaking down the walls of the gender gap.

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