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What Does the AI Revolution Mean compounds, streamlining the ingredient discovery process.
for the Beauty Industry? Among some of the most notable cosmetic breakthroughs seen
Artificial intelligence is making waves across industries, and within the industry, Ireland-based biotech company Nuritas
beauty is no exception. While AI might sound like a buzzword has discovered through a combination of AI and genomics,
for advanced computer programs, its role has been key in bioactive peptides having an effect on skin health and anti-
developing consumer-centric experiences, from personalized aging properties.
skin and hair analysis and recommendation, to virtual try-
ons, to immersive shopping experiences, the beauty industry
is benefiting from this wave of technological advancements,
contributing to its global expected value of US $445.98 billion
by 2030. 4
Beyond its role in reshaping the consumer experience both on
and offline, AI plays a significant role in developing new cosmetic
ingredients, bringing innovation and efficiency to formulation
processes. The cosmetics industry thrives on discovering novel,
effective ingredients to meet consumer demands for safer,
more sustainable, and superior products. AI is emerging as a
powerful ally in this quest, unlocking opportunities for ingredient
discovery, formulation optimization, and personalized product
development.

AI as an Ally for Cosmetic
Ingredient Discovery

Once traditionally a human-led effort, the search and discovery of
new cosmetic ingredients is revolutionized by AI. Sifting through
vast datasets of chemical compounds, biological interactions,
and consumer preferences, machine learning algorithms can Image source: Unsplash
rapidly predict the efficacy, safety, and compatibility of various
1 PwC 17
2 University of Pennsylvania
3 Nexford University
4 Grand View Research