Page 38 - EM PERFUMERY EDITION SUPPLEMENT

INTERVIEW

MARAFATTO HERITAGE

and FULL-IN MEMORIES AND PASSIONS

INSPIRE AN EXTRAORDINARY
COLLECTION OF FRAGRANCES

The story that Sara Marafatto and her son
Alessandro Fullin told us, when presenting the two
brands recently launched in artistic perfumery
- MARAFATTO and FULL-IN - is unique and special

EXPORT MAGAZINE: Sara, you are
the nose in these two new projects
and responsible for the creation and
production of fragrances in your
company. How did your passion for
perfumes begin?
SARA MARAFATTO: I inherited the
passion for perfumes from my father
Roberto, who founded our company in
1981. Brilliant and enterprising, my father olfactory library of his grandfather Roberto. Today Alessandro is
loved raw materials, he studied them an integral part of the company in a path of growth which will
and created fragrances that were highly identify him increasingly with the person that founded it.
appreciated. He often took me with him,
letting me share his world. Ever since I was very small, like Alice in EM: Alessandro, you have been
Wonderland, I loved the rarefied atmosphere of the perfumeries given a great opportunity…
where very elegant ladies would smell and choose ‘our’ fragrances. At AF: Definitely; besides I have
twenty, I already had an important olfactory memory and absorbed always lived and breathed
my father’s science with dedication - and curiosity. My father died fragrances forever.
suddenly when I was thirty and it was a great shock for the whole This is why, we decided, with my
family, from my mother Marusca, who had been at his side from the mother Sara, to create a new
first years in the first plant in Venice, to my brother and myself. I found brand, MARAFATTO.
myself taking his place, with the enormous responsibility of continuing The brand has two collections,
the family tradition, the values of which have never changed: ethics, Heritage and FULL-IN.
commitment and solid foundations guide all our actions. In the Heritage collection, we
have revisited the creations of
EM: What is your vision of the world of fragrances, as a my grandfather in a modern
female interpreter of the second generation? way, where a new story of fragrances is expressed, representing
SM: I believe it is fundamental to transfer to a product the the identity based on the family DNA. The FULL-IN collection is
emotions of life. Many of our formulations express very personal original and dedicated to the new generations.
experiences. When my son Alessandro was small, I created a The pun created with my surname led to the FULL-IN logo.
collection of fragrances to explain to him, through each individual The fragrances have a very high concentration of essences
scent, the various stages of the different forms of love. which definitely speaks to young people, who like to be very
perfumed and leave a trail behind them. FULL-IN is a vehicle
EM: The name of Alessandro does not emerge by chance…. of new awareness as it allows externalizing a part of yourself
Here we are at the third generation! which is difficult to convey only in words.
SM: It is indeed my son Alessandro who is carrying on the tradition, The packaging of the collections expresses elegance and
listening to my stories and opening the diary that contains the personality, underscoring the force of the olfactory creations.
Claudia Stagno
36

MARAFATTO PROFUMIERI – COSMOPROF BOLOGNA – Pav. 36 – Booth D 30 – E 31