Page 43 - EM PERFUMERY EDITION SUPPLEMENT

REPORT

We spoke to Fernanda Elisa Orcioli,

Creative Director & Founder at Felisa,
who provided some insight on
the fragrance market in Brazil

EXPORT MAGAZINE: Brazil has a world-leading reputation in
the fragrance industry, but The House of FELISA is the first
Brazilian niche brand. What inspired you to go for this bold
approach?
FERNANDA ELISA ORCIOLI: Brazil has long been celebrated as a
powerhouse in the fragrance industry, primarily for its vibrant and
expressive mass-market perfumes. However, I saw an untapped
opportunity to elevate our global presence with a brand that
embodies true luxury and artistic craftsmanship.
The inspiration for FELISA came from my own journey—20 years Brazilian. Brazil has a unique ability to evoke passion, vibrancy,
working with global luxury brands allowed me to witness firsthand and emotion—qualities that resonate universally. These are the
how niche perfumery was redefining the market worldwide. These traits I’ve infused into FELISA, blending the warmth and energy of
brands were telling unique stories, offering unparalleled quality, Brazilian culture with the sophistication of niche perfumery. It’s this
and creating deep emotional connections with their audiences. duality that makes the brand so captivating. FELISA bridges these
I believed it was time for Brazil to have a voice in this exclusive worlds seamlessly, offering a luxurious experience that feels both
world—a brand that could represent our sophistication, creativity, intimate and globally inspired.
and richness on a global stage.
FELISA is not just another perfume brand; it’s a deeply personal EM: Your fragrance profiling demonstrates the increasing
project born out of my passion for perfumery and my belief that focus on the neuro-science connection of perfumes, do you
every woman deserves a fragrance as unique as her story. We work find that your customers select more than one FELISA scent
with the rarest, most exquisite natural ingredients sourced from to be more aligned to their lifestyle and daily wellbeing?
around the world, always with a commitment to sustainability. By FEO: At FELISA, we deeply understand the powerful connection
marrying this meticulous curation with Brazil's vibrant soul and between scent and emotion. Perfumes have an extraordinary ability
my personal memories from the places I've lived, FELISA offers to influence our moods, evoke memories, and even enhance our sense
fragrances that are not just luxurious but transformative. of well-being. This understanding has guided the creation of each
For me, creating FELISA was about redefining what luxury means in FELISA fragrance, designed not just as an olfactory experience but as
the Brazilian context and proving that we can innovate and inspire a way to harmonize with the different facets of our customers' lives.
on the world stage with authenticity and excellence. Many of our clients select multiple FELISA fragrances to complement
their dynamic lifestyles. They might choose a romantic, floral scent
like our Ylang-Ylang and Turkish Rose blend to accompany moments
of intimacy or reflection, while gravitating towards a bold and daring
leather-and-tobacco fragrance for evenings of confidence and
power. This intentional selection allows them to craft a wardrobe of
perfumes that aligns with their emotions,
activities, and aspirations.
Our customers often describe FELISA
as more than a fragrance—it becomes
EM: ‘Made by the World’ reflects your ingredient sourcing, yet a personal signature, a tool to elevate
there is a distinct Brazilian style to your brand. Have you found their mood, and a way to express their
this distinctive fusion creates both local and international appeal? individuality. By integrating the principles
FEO: Absolutely. The philosophy of "Made by the World" is at the heart of neuroscience into the artistry of
of FELISA, where we meticulously source the most sophisticated and perfumery, FELISA not only enhances
rare ingredients globally—ylang-ylang from Malaysia, rose from their daily lives but creates a deeper,
Turkey, patchouli from Indonesia, to name a few. However, while the more meaningful connection between
ingredients are international, the soul of FELISA remains distinctly scent and self.

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