Page 44 - EM PERFUMERY EDITION SUPPLEMENT

REPORT

EM: You are part of the next generation of fragrance founders Our focus is on expanding through exclusive, high-end retailers
who have embraced the digital platforms with a very forward- and bespoke experiences that reflect the essence of FELISA—luxury,
thinking approach. Can you share more about your profile- craftsmanship, and individuality.
raising initiatives and collaborations? We are also embracing digital platforms as a powerful channel to
FEO: Digital platforms are essential to FELISA’s growth, allowing us to reach a discerning global audience. Our strategy is to carefully grow
connect authentically with a global audience. Through storytelling, our international footprint, maintaining the brand’s exclusivity
we share the inspirations behind each fragrance and my personal while ensuring that every customer feels the personal touch and
journey, creating a deep emotional connection. authenticity that defines FELISA.
We’ve embraced virtual tools, like online fragrance consultations,
and partnered with influential tastemakers. A highlight was our EM: What sort of customer profile is your strongest?
collaboration with Carol Bassi (A renowned Brazilian fashion FEO: FELISA’s strongest customer is a sophisticated, discerning
designer and entrepreneur known for her sophisticated and feminine individual who values exclusivity, craftsmanship, and individuality.
style) at Paris Fashion Week, blending fashion and perfumery to Whether man or woman, they seek a fragrance that reflects their
elevate FELISA’s profile internationally. unique identity and enhances their lifestyle. Often well-traveled and
By focusing on immersive digital experiences and strategic emotionally connected to scent, they choose FELISA for its ability
collaborations, we’re building a modern, engaging narrative for niche to offer a signature fragrance that resonates with their personal
luxury perfumery that resonates with our customers worldwide. experiences and aspirations.

EM: Tell us more about your ‘tradition meets innovation’ approach EM: What’s next for FELISA?
to your creations and how does this translate with your brand? FEO: FELISA is on an exciting journey of growth, both internationally
FEO: At FELISA, tradition and innovation coexist harmoniously. and within Brazil. While we are focused on expanding our presence
We honor the timeless craftsmanship of perfumery, working with in key international markets, we are also focused on continuing to
master perfumers and sourcing rare, natural ingredients from build and strengthen the brand here at home. There is still much to
around the globe. This respect for tradition ensures that each achieve in Brazil, and we are dedicated to deepening our connections
fragrance embodies depth, authenticity, and luxury. with local customers, elevating our presence in the luxury market,
At the same time, we push boundaries with innovative concepts and and enhancing the FELISA experience across all touchpoints.
modern formulations. From creating bold, unconventional scent Looking ahead, we’ll continue to innovate with new fragrances
combinations to embracing sustainable practices, FELISA redefines and exclusive collaborations, while staying true to our values of
what niche luxury can be. This duality is reflected in every aspect of craftsmanship, sustainability, and personalization. The future is full
the brand—our storytelling, our fragrances, and our commitment of potential, and we’re eager to see how FELISA evolves and inspires
to offering unique, personal experiences. It’s a balance that allows on both a local and global scale.
FELISA to resonate with both heritage enthusiasts and those seeking
something truly new and exclusive. Your initial launch collection
received rave reviews, being described as ‘authentic’, ‘of such high There’s no doubt that the future of Brazil’s fragrance market
quality’ and ‘innovative’. From these launch five you added new looks remarkably promising. With sustained innovation, a
fragrances, do you have a bestseller or a fragrance that you would strong commitment to sustainability, and an expanding digital
call your signature within your collection? While each fragrance in footprint, Brazilian brands are positioned to solidify their status
the FELISA collection tells a unique story and resonates with different as global leaders in perfumery. From leveraging the country’s
moments, one stands out as our signature: Velvet Tobacco Intense. unique biodiversity to embracing modern storytelling methods
This scent embodies the essence of FELISA—sophisticated, daring, through social media, these brands have carved a distinctive
and deeply personal. With its bold blend of leather, cacao, tobacco, niche in a highly competitive market.
and oakwood, it appeals to women seeking a fragrance that is both As demand for niche, premium, and eco-conscious fragrances
a statement and a reflection of their individuality. It has become a grows worldwide, Brazilian perfumery is set to meet these
favorite among our customers, praised for its unparalleled quality needs with creativity and authenticity. The rise of e-commerce
and emotional depth. and the influence of global collaborations further amplify
this potential, ensuring that Brazil remains a key player in the
EM: What are your goals for international markets and the fragrance industry. Ultimately, the story of Brazilian fragrances
preferred channels for FELISA? is one of cultural pride, innovation, and global aspiration—a
FEO: FELISA’s goal is to establish itself as a globally recognized story that continues to captivate consumers across the world.
luxury brand, with a presence in key international markets.

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please contact us on info@ilbc.co.uk or visit our website at www.ilbc.co.uk