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EVENTS
EXPLORING THE NEW FRONTIERS OF BEAUTY
EXPERIENCE LAB
From 19 to 22 February 2025, Experience Lab will of sustainability and environmental protection.
be the venue for a series of exclusive talks at the Following this, "A Glimpse into the Future" will show
Allianz MiCo, Milano Convention Centre, designed to us the surprises, innovations, and trends set to
explore new frontiers of beauty. reshape our relationship with beauty.
Topics will range from ethics to emerging trends and
the latest innovative technologies.
This is a unique opportunity to preview the
trends revolutionizing the cosmetic industry, with
renowned speakers such as Prof. Antonino Di Pietro,
cosmetologist Umberto Borellini, and philosopher
and lecturer Mauro Trentadue, among others.
Thursday, 20 February starts with a discussion on
the future of sustainable beauty. During the talk
"Towards Sustainable Beauty," the shift from natural
to synthetic ingredients in the cosmetics supply chain
will be explored, focusing on maintaining product
quality and effectiveness. The discussion will also
highlight the many benefits of this transition in terms
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