Page 50 - EM PERFUMERY EDITION SUPPLEMENT

20 EVENTS CALENDAR
LAUNCH
25

WEDNESDAY, FEBRUARY 19 th THURSDAY, FEBRUARY 20 th h. 3.30 pm – 4.15 pm
PANEL
h. 11.00 am – 11.30 am h. 10.30 am – 11.15 am Finding your niche: how to attract buyers,
PRESENTATION PRESENTATION retailers and distributors to your brand
Exploring the power of human 2025 niche fragrance trends Moderator Karen Marin, Consultant
connection and sensory experiences and origin stories and Content Director, Essencional
in a digital-first era With Clayton Ilolahia, Evaluation
With Chiara Bonucci, Sales & Marketing & Communication Manager h. 4.30 pm – 5.15 pm
Manager Italy – BEAUTYSTREAMS of Fragrances of the World PANEL
Emotion driven scent design:
h. 11.30 am – 12.15 pm h. 11.30 am – 12.15 pm can emotions be bottled?
PRESENTATION WORKSHOP Moderator Ermano Picco, Contributor, Essencional
Psychology of olfaction: how scent Essencional observatory 2025:
inspires change in work and life observations and survey results h. 5.30 pm – 6.15 pm
With Marta Siembab, Senselier, Moderator Silvio Levi, Co-Founder of Esxence WORKSHOP
Independent Smell Expert and Essencional Founder and Director The perfect pairing: fashion and fragrance,
a match made in heaven since the 1920s
h. 12.30 pm – 1.15 pm h. 12.30 pm – 1.15 pm With Stéphanie Bakouche, Perfumer, Osmocurator,
PRESENTATION PANEL Thomas Fontaine, President of Osmothèque and
1925-2025: 100 ans de la parfumerie moderne Beyond borders: south-east Asia Marie Urban Le Febvre, Perfumer, Osmocurator
With Isabelle Sadoux, Founder and CEO meets global artistic perfumery
"La Voix du Parfum", Communication Media, Moderator Bodo Kubartz, Managing
Expert in the world of perfumery and Olivia Gautier Director of Passion and Consulting SATURDAY, FEBRUARY 22 nd
h. 2.30 pm – 3.00 pm h. 10.30 am - 11.00 am
PRESENTATION FRIDAY, FEBRUARY 21 st BOOK PRESENTATION
Discover China: mAPA Artistic Perfumery Olfatti, non parole
Awards h. 10.30 am – 11.15 am With Maurizio Cavezzali, Co-Founder of Esxence
With Yuqing Zhang, Manager of minorité, PANEL and President of Italian Perfumery Institute and
Chairman of mAPA2024 Organizing Committee A live debate between perfumers. Maurizio Sangineto, Editor and Naming Specialist
Independent versus inhouse contenders
h. 3.00 pm – 3.30 pm Moderator Laurence Arrigo-Klove, Essencional h. 11.00 am – 11.30 am
PANEL Advisor & Contributor, Brand Strategist, Fragrance evolution: making future at the
Circana presents: niche fragrances in Communication Consultant Italian Perfumery Institute New projects
the perfumery channel in Europe, 2024 launched for the Italian perfumery school
Moderator Karen Marin, Consultant h. 11.30 am – 12.15 pm Moderator: Beatrice Balzarotti, Director
and Content Director, Essencional PRESENTATION of Studies - Italian Perfumery Institute
ScentDia - A project exploring
h. 3.30 pm – 4.15 pm olfactory stimuli and robotic presence h. 11.30 am – 12.15 pm
WORKSHOP With Luisa Damiano, Philosopher of Science, Unlock the secrets of fragrance
How to position your brand to get the most Manos Gerakinis, Perfume Expert and Mari with Italian Perfumery Institute:
attention from the press, influencers, Velonaki, Professor of Social Robotics, Creative free masterclass session
journalists, and retailers? Technologist and Creator of “ScentDia” Moderator: Beatrice Balzarotti, Director
Moderator Sarah Colton, Independent of Studies - Italian Perfumery Institute
Perfume Journalist and Sebastian Jara, h. 12.30 pm – 1.15 pm
The Perfume Guy, Perfume Youtube reviewer CONFERENCE h. 12.30 pm – 1.15 pm
L'odorat, le sens du future PRESENTATION
h. 4.30 pm – 5.15 pm With Annick Le Guérer, Anthropologist, Milano Beauty Week 2025: alla scoperta
WORKSHOP Philosopher and Writer and Mariateresa Marsi, della bellezza e del benessere - exploring
90 years of haute parfumerie by Givaudan: Psychotherapist, Psychologist of Smell and beauty and wellness
heritage and current challenges Perfume With Simona Antonini, Project Leader Milano
With Eugénie Briot, Historian - Givaudan Beauty Week and Valentina Rosina, Events and
and Bernardo Cauvin, VP Sales FF & Business h. 2.30 pm – 3.15 pm Special Projects Manager @Cosmetica Italia
Devlpt, Fragrance & Beauty, Fine Fragrances Sales INTERVIEW
Esxence at 15: a look back & ahead h. 2.30 pm – 3.15 pm
h. 5.30 pm – 6.15 pm with Silvio Levi BOOK PRESENTATION
WORKSHOP Interviewer Karen Marin, Consultant and Content Profumi. La via italiana all'essenza
Iran: one “hurdle” = how many “opportunities” Director, Essencional Silvio Levi, Co-Founder With Vanessa Caputo, Entrepreneur,
Moderator Alireza Khazal, SAS ZARKIMIYA France of Esxence and Essencional Founder and Director Author, and Talent Manager

OUTDOOR EXPERIENCE
Nose trip: an olfactory experience to travel with our nose With Ernesto Collado, CEO & Founder of BRAVANARIZ/Smelling Wild
Friday, February 20th -12.00 pm - Friday, February 20th - 4.00 pm - Saturday, February 21st - 12.00 pm
Limited number of participants. (60-90 min. each session)
48
For information and registration: communication@equipemilano.com