Page 47 - EM PERFUMERY EDITION SUPPLEMENT

EVENTS

AN EXCITING LINE-UP AT THE 2025 EVENT

Friday, February 21 , the stage will host a talk that
st
will unveil the best-kept secrets of the cosmetics
industry. Annalisa Betti, journalist, beauty expert,
and moderator of all the conferences at this edition,
together with Cristian Cavagna, will take the audience
on a journey behind the scenes of the beauty world,
offering a fresh and surprising perspective with "The
Hidden Truths (in the Beauty World)".
The grand finale is scheduled for Saturday, 22
February, with "Synthetic or Natural? What Will the
Future of Cosmetics Look Like?" This debate, featuring
pharmaceutical chemist Gisberto Caccia, will discuss
how the industry is balancing synthetic and natural
formulations to envision the future of cosmetics.
This year, Experience Lab features two extraordinary
interactive workshops, designed to immerse
participants in a hands-on experience guided by
industry professionals. The first, presented by CFF
– Creative Flavours & Fragrances, offers a close look
at the captive ingredients of the fragrance house,
penetrating the heart of olfactory creation. The
second workshop, curated by Laboratori Effe, takes
participants on a practical journey into cosmetic
formulation, unveiling and applying the secrets of
one of the most critical stages in beauty product
development.

The afternoon continues with "SkinLongevity:
From Transformation to Regeneration," exploring ESXENCE – THE ART PERFUMERY EVENT
innovations promising to redefine the concept of Experience Lab will be held concurrently with Esxence - The Art Perfumery
skin longevity. Event, the world reference meeting of artistic perfumery, which is
The day concludes with two unmissable events. preparing its fifteenth edition in the name of the most authentic and
The first, "POV: From BeautyFOOL to BeautyFULL," refined olfactory culture.
is a conversation on culture, rules, and ethics in
social media communication, featuring industry
experts such as Marisa Ascioti, pharmacist and For its fifth edition, Experience Lab is proud to
founder of the Associazione Italiana Informatori announce the patronage of the Lombardy Region
Cosmetici Qualificati - AIICQ, Ilaria Barbotti, PR and the partnership of Laboratori Effe, Italy's leading
for Assoinfluencer, Tiziana Iazzetta, marketing producer of private-label natural cosmetics.
communication and social media expert, and Pietro
Lattao, consultant and perfume content creator.
Next, "Philosophers and the Body" offers a unique
opportunity to explore the profound connection
between philosophy and body perception.
Additionally, starting Wednesday, daily yoga and
meditation sessions “with a touch of luxury”, led by
Pierre Ravan, will enrich the event.

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