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INTERVIEW

XERJOFF

THE LIFESTYLE BRAND THAT PLAYS

WITH MULTISENSORY EXPERIENCES

EXPORT MAGAZINE: 2024 was marked by important launches, most of the
time based on collaborations from outside the trade. Will you be continuing
along this path?
SERGIO MOMO: I love experimenting with this concept that scent is the mechanism
that drives inspiration to and from many different worlds that don’t necessarily
have a place in the traditional world of perfumery. In the Xerjoff Blends collection,
we have perfumes that were created alongside musicians, chefs, artists from
various industries. This allows the wearer to experience more than just a perfume,
as all their senses are stimulated, whether it’s through taste, sound or sight. It’s
a path we’ll definitely continue to take as many of the chapters within the Xerjoff
portfolio are inspired by many of my passions, and brought to life in a scent
inspired by another art form.

EM: How do you choose themes and partners?
SM: It’s all a very natural process. When you’re passionate about something,
whether it’s an artist, a wine library, a chef or a musician, and your paths cross,
a conversation gets started and that’s when the magic happens. They say it’s best
never to meet your heroes, but so far I’ve worked with many of my heroes and it’s
been an incredible experience and we’ve produced incredible perfumes together,
like Black Sabbath’s Tony Iommi and Queen’s Brian May.

EM: The concept of multisensoriality does not date from yesterday, it is in the
identity of the brand and expresses the many facets of your personality…
SM: Experimenting with multisensory experiences is something that runs deep
within the Xerjoff DNA. For me, a perfume is not just a perfume, there is so much
power in it. A scent can transport you to another place and time in your life – we
have all had those moments where, just by closing your eyes, you’re taken back to
a country you visited or your mother’s cooking. There are many places in the world
which I associate particular scents with and they all hold a special place in my
memory, and one of my missions is to create these emotions in Xerjoff perfumes
AN INTERVIEW WITH that can be appreciated and enjoyed by people all over the world.

XERJOFF’S FOUNDER, EM: From the very beginning, your role has been of an explorer and

SERGIO MOMO ambassador of a completely Italian concept of beauty, which many envy…
SM: Italians are perceived very highly from around the world when it comes to
creativity and beauty. This no doubt had a positive impact from the beginning

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