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skincare and fragrance. France is the largest exporter of neighboring country with a substantial demand for Spa style
beauty products globally, exporting a staggering US$19 treatments and brands. With over 3500 qualified beauticians,
billion in 2023. The french consumer is conscious and value Austria should be considered for all premium skincare brands.
driven with a focus on wellness and clean living.
Gen Z has propelled the concern for sustainability and
natural and organic are in high demand. Though the market
is considered somewhat saturated, there is room for brands
offering clean beauty. Traditional distribution channels
such as chemists and beauty specialists are still favoured SwITZERLAND
by consumers although the shift to ecommerce is underway The revenue generated in the Beauty & Personal Care market
with a total of 37% of sales taking place online in 2023. in Switzerland is expected to amount to US$2,787.00m in
2024. According to projections, the market is expected to
gERMANY grow annually by 1.68% (CAGR 2024-2028). Switzerland is well
Germany is the largest European market with sales renowned for producing some of the finest skincare in the
amounting to US$18.37bn in 2022, with an expected growth market. Legislation varies from the rest of Europe and should be
rate of 1.24%. The cosmetics market plays a fundamental taken into consideration by brands when entering the market.
and strategic role in the german economy, being one of the
government’s top ten priorities for economic growth
German brands have a reputation for being organic and
sustainable and the consumer makes evidence-based/
science-led decisions when purchasing. The consumer
favours natural and organic and spend time researching
before purchasing. Entry into the German market is complex
due to its maturity. Partnership with local distribution is key
to penetration as entry without this is extremely difficult.
Acquisition of local brands has been a clever way of
infiltrating the market by larger global brands such as L’Oreal.
Despite this, online sales are growing rapidly with
over 38% of sales generated online in 2022.

ITALY
In Italy, the revenue generated in the Beauty & Personal Care
market in 2024 amounts to US$12.05bn and is projected to
experience an annual growth rate of 0.80% (CAGR 2024-2028).
AS a founding member of the G7, the Eurozone and OECD, the
country is regarded as one of the world’s most industrialised
nations. Highly respected for its production of colour
cosmetics, this forms the main channel of export for Italy.
Personal Care takes the lead in terms of segments with a

AUSTRIA
The revenue generated in the Beauty & Personal Care market
in Austria is estimated to reach US$2,414.00m in 2024 and
is projected to experience an annual growth rate of 1.82%
(CAGR 2024-2028). The Austrian market, although close
to Germany in location, differs quite dramatically from its

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