Page 102 - EXPORT MAGAZINE MULTISECTOR

REPOR T

UNLOCKING THE

LUCRATIVE EUROPEAN

BEAUTY MARKET:

ESSENTIAL INSIGHT

FOR SUCCESSFUL

VALÉRIE KAMINOV – BIOGRAPHY
Trailblazer, entrepreneur, advisor and EXPANSION
business strategist are just some of
the ways to describe Valérie Kaminov,
Founder & Managing Director of
International Luxury Brand Consultancy.
Valérie’s enviable reputation in the world
of international beauty, stems from her
highly effective approach to developing
brands. Her forward-thinking acumen and
smart strategies are based on an innate
insight into global markets, an ability that
has led her to take brands to up-and-
coming beauty destinations before others.
This deep understanding of the industry,
how to position products, where to go,
who to speak to and how to get results
has made IL Brand Consultancy the go-to
company for beauty brands looking
to grow their business around the world.
Since establishing her influential
consultancy, Valérie has successfully
steered emerging talents to global
recognition, re-established well-known In spite of its economic instability, Europe continues to show growth in the
names, advised on growth plans cosmetics and personal care market across the region. The European consumer,
and introduced a host of beauty brands even in times of financial constraints, have become savvy to brands and their
to new distribution channels. benefits and are reshaping their demands to maintain the quality of the health and
She has been instrumental in the beauty routines.
transformation of many businesses around
the world and always on the belief that AN oVERVIEw of THE MARKET
profitable market entry and sustained
growth require the right partners. AND ITS CoNSUMERS
It is why she is regarded as one of The revenue in the European Beauty and Personal Care market is projected to
the most well-connected people in the generate a substantial revenue of US$144.60bn in 2024, with an expected growth
industry. Having been at the forefront of 1.8% CAGR (2024-2028). The market’s largest segment is Personal Care which
of the global cosmetics industry for over is estimated to reach a market volume of US$61.02bn in 2024. These statistics,
25 years, Valerie’s thought leadership coupled with the freedom of trade agreement, makes Europe a very attractive
and knowledge have led her to be a
regular contributor to Export Magazine, region for brands to consider as part of their global strategy.
creator of Connect Beauty, host at the
IMF Convention, developer of the Cannes
Duty Free programme as well as author
of the informative market-focused Inside
Cosmetics Collection that have become
required reading for brands looking at
global expansion. From launching brands
on the international stage to being a However, when it comes to launching into Europe, it’s important to consider the key
business intelligence resource, Valérie’s trends that underpin and typify European consumer behaviour.
rare combination of skills make her
an exceptional consultant and advisor.
94 www.exportmagazine.net