Page 59 - EXPORT MAGAZINE

REPOR T

Their customer connectivity focus is demonstrated by of skin sensitivity due to the impact of our modern lifestyle.
ByZen, which has been designed to empower teenagers to With Elave Sensitive Skincare we have developed
take charge of their skincare routine with confidence and a regime that doesn’t just deliver care and prevention
enjoyable ease. Products bridge the gap between playful and for sensitive skin, it helps build a happier, healthier skin
practical, with formulations designed to boost the skin barrier that in turn enhances self-confidence.” This understanding
using key ingredients such as Green Tea extract, Aloe Vera, of both the physical and psycho-dermatological aspects
Ceramides, Vitamin B5 and E whilst the packaging is vibrant, of sensitive skin care is setting a new standard within the
playful and perfectly aligned to the ‘tween’ demographic. industry and creating a skin wellbeing movement that
Another very current and successful range is the sports encompasses all ages and sexes. Elave Sensitive Skincare
products are designed to address itchy, annoying conditions
like dermatitis, rosacea, eczema, psoriasis and dry, flaky,
sensitive skin – all of which can be managed with gentle,
effective formulas that are easy to use every day. ‘Cleanse.
Hydrate. Protect’. is the Elave Sensitive Skincare mantra
and all of their creams, washes and ointments are
expertly created to the highest standards founded on
clinical expertise and always manufactured in their advanced
pharma facilities in Ireland. Elave Sensitive Skincare’s
leadership credentials have been further recognised with
their recent B Corp Certification. They are now one of
focused ‘Ready Set Recover’. As Laura Partington explains, the few beauty businesses in Ireland to have gained this
“This brand concept was initially inspired by a member of recognition for high standards in social and environmental
our team, who played Gaelic football and noticed a demand performance, accountability, and transparency. A particularly
across her teammates for a sports range that worked impressive achievement when you consider it includes their
both pre-and-post match, in addition to training sessions. manufacturing site and over 80 people within their team.
We recognised that there was a gap in the market for “Being a force for good is part of our heritage; our business
an affordable range that was not heavy on scent and is about people and how we interact with the community
could be easily carried around and applied. and the planet is of the utmost importance to us.
All four products have been developed to the highest quality
and tried and tested on Irish athletes, with great product
feedback given on the performance and application.”
This approach to product development is further supported
by Cosmetic Creations continual review of the latest market
trends as well as areas of innovation; a combination that is
designing up-to-the-minute ranges that work across multiple
audiences, categories, beauty and wellness sectors.

ELAVE SENSITIVE SKINCARE
BY GARDINER FAMILY
APOTHECARY We are extremely proud to have achieved this B Corp
For over 90 years the Certification, it is validation for all the work we are doing
Gardiner Family have been with our sustainable eco-systems and our commitment
changing the face of skincare to ethical behaviours.” states Joanna Gardiner.
in Ireland, from being the With products spanning five distinct skincare categories
first family apothecary in the of Body, Face, Sun, Junior and Baby, the Elave Sensitive
country to three generations Skincare product collection is an in-demand skincare
later a global leader in Joanna Gardiner, CEO and Founder solution that is changing lives across four continents.
Gardiner Family Apothecary
sensitive skincare solutions. Launching at Cosmoprof will be their Daily Skin
The current CEO and Defence SPF50, and its formulation is reflective
granddaughter of the founder, Joanna Gardiner states of their forward-looking approach.
“Skin sensitivity doesn’t have to get in the way of life. To achieve a higher zinc content and therefore increase
It can be helped with the right formulations and consistency defence against UV aging and blue light damage, they
of use. We see first-hand how sensitive skin is very much combined Beta-Carotene and vitamins that ensure
a global issue and there has been a universal increase a natural tint rather than the typical zinc lightening.

53 www.exportmagazine.net
53 www .e xpor tmagazine.net