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INTER VIEW

DRIVING INNOVATION IN THE

PRIVATE LABEL INDUSTRY

ALESSANDRO MIATELLO ON HSA’S
VISION AND GLOBAL STRATEGY

EXPORT MAGAZINE: Your arrival at HSA
is quite recent. What were the main
reasons that led you to accept the role
of CCO for the Private Label Division?
ALESSANDRO MIATELLO: I joined
HSA in September 2024, coming from a us, ensuring that all work departments benefits to private label, while private
company in the industry where I spent integrate seamlessly. In a company that label provides valuable support to
over 20 years, during which I had the has achieved fantastic results over the the brands in terms of research
opportunity to grow the private label years, I see room for improvement and production chain efficiency.
sector, bringing it to significant success. in internal interactions—an expected All of this also benefits private label
The need to challenge myself and step work-in-progress for a company clients, always in accordance with
out of my comfort zone were the main with increasingly ambitious goals. the highest professional ethics.
reasons for my change. From the very
first interviews with senior management, EM: How do you approach customer EM: Is it preferable to work with
I noticed that the objectives set for me relations, considering that HSA has large, medium, or small clients?
were not just about increasing business always had an international focus? And how important is flexibility?
volume through my industry expertise AM: Our approach is to sit on AM: The ideal scenario is having a
but also about managing the entire the same side as the customer, diverse client base. After all, a supplier’s
supply chain of the Division, with a establishing a true partnership. role is to be able to meet the needs
particular focus on the team. We have long-term clients thanks to our of clients of different sizes. Processes
deep customization capabilities, which and customer segments vary based on
EM: What does it mean to you to ensure high customer satisfaction. client characteristics, making flexibility
take on this challenge in a company We serve clients worldwide and actively essential, along with the ability to provide
whose DNA has been deeply rooted listen to their diverse needs, whether a comprehensive, 360-degree service.
in Private Label for years? in terms of product or marketing.
AM: More than a challenge, I see it as EM: Can you summarize the different
an opportunity to contribute my field EM: HSA also owns its own brands, ways your company operates based
experience and knowledge to what each following its own path. Is there on client requests?
search engines consider the No. 1 any interaction between the brand AM: We offer three main service models:
company in the private label sector. and private label activities? 1. Full-service – The client places an
We will implement improvements in AM: To use a common term, today we order, and we provide the finished
the various stages of the supply chain talk about “cross-fertilization,” meaning product, sourcing raw materials,
to keep raising the bar. Managing that the two sides feed into each other: primary and secondary packaging,
people, for instance, is a key focus for the brand side brings know-how and and handling all necessary steps.

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