Page 62 - EXPORT MAGAZINE

REPOR T

and beautiful, and that is what inspired me to start. I debuted
in the beauty industry with my 25-piece gel-inspired nail
collection in 2015, achieving year one sales in a record seven-
week period. It was all about bridging the gap between artistry
and everyday beauty.” The growth of the brand has
been exceptional, starting with just one product the
portfolio now has over 400 across multiple categories.
“The success of SOSU Cosmetics lies in a few key factors:
innovation, quality, and most importantly listening to our
incredible community. From day one, I have made it a
profiles. “Our customer profile is two-fold, we have the priority to stay connected with our audience, ensuring our
customer who augments the original brand with our dupe products meet their needs. Every product – whether it’s the
for day to day use. Our second customer profile is money Dripping Gold Luxury Tanning range, Bahama Body by Terrie
conscious consumers who want to experience a high quality McEvoy, or Bahama Skin – has been meticulously created
fragrance but cannot afford an original fashion house price.” with attention to detail, from the formula, right through to
Their ‘affordable luxury at every day prices’ approach along packaging. Collaboration has also been vital, and partnering
with the wide ranging selection of perfumes and after shaves with influencers and beauty professionals has helped us
have made Regency Fragrances a firm favourite with Irish continuously evolve.” advises Suzanne Jackson.
consumers. Purchasing behaviour reflects how the value and
quality ethos resonate with their customers, many of which
buy more than one fragrance as well as repeat purchase.
With online being their most successful channel for
their expertly crafted scents, the brand maintains
a close connectivity and engagement with its customer,
which additionally helps areas of development.
As Robbie Scanlan explains, “We will continue to grow
our offering of fragrances by introducing new and sought
after scents as well as extending into 100ml bottles.
We will allow our customers to experience testers of new
fragrances by gifting 2ml testers both online and in store.” Each of the ranges within the portfolio reflects a commitment
In developing each scent the formulators play close attention to delivering the best. The premium tanning experience of
to the captivating top notes, bold heart notes and long-lasting Dripping Gold is a complete collection for the face and body,
base notes whilst also ensuring all ingredients are cruelty and Bahama Skin centred on the idea of simplicity and quality
phthalate free. This commitment to the sensory experience being combined to create a line that is effective and enjoyable
rivals many well-known brands, but without the designer price while Bahama Body tanning solutions are enriched with
tag and is just one of the reasons why Regency Fragrances is skin-nourishing ingredients as well as being cruelty free and
so popular with its customers. vegan friendly. While SOSU Cosmetics collection of cosmetics,
lashes, nails, tools and accessories is a favourite with both
SOSU COSMETICS beauty enthusiasts and professionals. The range embraces
Founded by make-up all skill levels and empowers everyone to achieve
artist and leading influencer professional-level results at home. This inclusive positioning
Suzanne Jackson, SOSU set SOSU Cosmetics at the forefront of the beauty landscape.
Cosmetics is one of Ireland’s A signature forte of SOSU Cosmetics is their creative
most dynamic and fast- social media which stems directly from Suzanne Jackson.
growing brands with their From the beginning of her company she focused on building
products sold across 47 a strong engaged community by delivering relatable,
countries in over 2000 stores high-quality content including tutorials, behind-the-scenes
and online. At the heart of Suzanne Jackson, moments and direct interactions. Innovation is a further
Founder SOSU Cosmetics
this success is Suzanne’s core characteristic, a factor which is demonstrated by
founding vision to create brand initiatives as well as their formulas. “For me, it’s about
a brand that provides professional-quality, innovative and giving our customers something they’ve never seen before or
accessible products for everyone. Founder Suzanne Jackson didn’t know they needed and seeing them fall in love with it.”
explains, ‘My goal was to empower people to feel confident says Suzanne Jackson.

THE IRELAND PAVILION HALL 16 STAND D12