Page 12 - EM Export Magazine Perfumery edition

LAUNCH

FILA

FRAgRANCES

PERFORM AT YOUR BEST WITh FILA SPORT ACTIVE

Eau de Toilette, Deodorants and Shower Gels inspired by
the sporting soul of FILA. Specifically designed for sports
enthusiasts, the new FILA Sport Active line praises FILA’s
success in the sporting arena. The two new Eau de Toilette,
one for men and one for women, with their refined and
minimalist design, reflect the desire to win, to never
give up. This desire is also expressed in the shape of the
fragrance bottles, which reflect the iconic F of the FILA
logo. The olfactory pyramid highlights oriental, woody and
spicy notes for the F-Power for man and oriental, fruity and
floral notes for the F-Power for woman.

March was an explosive month for the Fila family, full of
victories and great achievements!
FILA was delighted to participate in the 2023 World
Speed Skating Track Championships organised by the
International Skating Union (ISU), which saw the triumph
of Olympic champion and FILA ambassador Pietro Sighel,
who won four medals. Alongside this major event, the
brand also took part in the BNP Paribas Open sponsored
by FILA, with Barbora Krejcikova winning the title in the
women’s doubles. Fila Fragrances joined in celebrating
these sensational victories by launching a new line of

Alongside the new Eau de Toilette, FILA Fragrances has also
come up with four new Shower Gels, with two fragrances
dedicated to men and two fragrances dedicated to women.
The Shower Gels of the Sport Active line are powered
by active minerals and enriched with regenerating,
revitalising, moisturising and purifying properties which
make them a perfect solution for cleansing the body and
hair after intense sporting activity. The Sport Active range
is completed by four deodorants enriched with an active
ingredient that ensures long lasting performance and an
intense and fresh fragrance, ideal for all skin types.

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