Page 14 - EM Export Magazine Perfumery edition
P. 14
LAUNCH
ATKINSONS
NEW FRAgRANCES PAY TRIBUTE TO ThE ORIgINS
James, the new eau de parfum and the first launched those who, like the original Mr Atkinson, dare to
JAMES, by EuroItalia since the Italian company acquired the pursue their passion and open up new paths. James
INSPIRED by worldwide licence for the perfume house, takes its Atkinson left his native Cumberland to travel to
ThE FOuNDER inspiration from the founder of the English heritage London and, although an outsider, became the toast
of the town thanks to his talent, flair and originality.
brand, James Atkinson himself. It pays tribute to
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