Page 17 - EM Export Magazine Perfumery edition

LAUNCH

MIChAEL KORS

GORGEOUS

A NEW CAMPAIgN

Dreaming of escaping to sun, sand and sea? The
new Michael Kors Gorgeous advertising campaign
answers your dream! Photographed by Lachlan Bailey
and featuring model Rebecca Leigh Longendyke, the
visual transports us to a never-ending beach of white
sand and gently rippling crystal-clear turquoise water:
the confident Michael Kors Gorgeous woman is on a
jet set escape to this dream setting. This new Michael
Kors Gorgeous campaign awakens the senses and
relaxes the mind, so that you can see the world around
you for what it is: gorgeous, as far as they eye can see.
A jet set escapade

sets the scene for this This floral-woody fragrance comes in a faceted

luxurious fragrance glass and rose gold-tone bottle which is a tribute to
timelessness and modern architecture.
The contrasting black cap reveals a hidden “Hello
Michael Kors Gorgeous is a bold floral woody fragrance Gorgeous” message on the bottle’s collar for an
that envelops you in a world of beauty as far as the empowering daily affirmation.
eye can see. Featuring lush white florals with smoky
notes of tobacco and wood, Michael Kors Gorgeous
is a modern luxurious fragrance with a timeless
appeal. It blooms with the effortless glamour a jet
set escape, in a blend of optimism brought forth by
a bright white floral bouquet and a touch of tobacco
accord, and a laidback luxury reinforced by strong
wood notes. It is a combination of optimism and ease,
two complementary qualities that characterize the
Michael Kors woman. Extravagant jasmine sambac,
sophisticated tuberose, soothing ylang ylang and
orange blossom notes come together in a captivating
luminosity while an unconventional tobacco accord
wraps the bouquet in a provocative warmth. In the
end, powerful notes of cedarwood and guaiac wood
oil ground the fragrance with a comforting strength.

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