Page 22 - EM Export Magazine Perfumery edition

INTERVIEW

ASTRA

MAKE-UP

QUALITY, SAFETY AND ACCESSIBILITY

EXPORT MAGAZINE: astra Make-Up: the brand
is showing continuous growth both in terms of
quality and of turnover.
SiMOnE SEttiMi: In 2022, Astra recorded a turnover
of +40% at the close of the year compared to the
previous year. This was possible thanks to the Brand’s
capacity to quickly understand the feelings of its “Astra
Lovers” and translate them into products that meet
their needs, thanks to the 4 lines currently present: in
the first place make-up; skincare with Astra Skin; Pure
Beauty, characterized by products with more than
90% of ingredients of natural origin and lastly, Astra
Professional, the first line of semi-permanent Hema-
Free nail varnishes with everything required for a
complete application of semipermanent varnish.

EM: What will be keeping you busy in 2023?
SS: As always, we will keep on encouraging free and
authentic beauty, characterized by innovative and
multifunctional textures, which never stop looking
towards the future. What we are expecting from 2023
in terms of business is again considerable growth of
the whole Astra brand which, thanks to a structured
INTERvIEW WITH commercial and product strategy will include new
launches allowing us to reach results that are decisive
SIMONE SETTIMI, for the consolidation of the brand, not only in Italy but
above all abroad. From a commercial point of view,
the objective is to continue to improve our market
GENERAL MANAGER, positioning both in numerical and qualitative terms.
All our new projects will definitely be characterized
ASTRA MAkE-UP by a main asset, that of make-up and trends, but

accompanying everything there will always be our

20