Page 24 - EM Export Magazine Perfumery edition

LAUNCH

TRUSSARDI

PARFUMS

DISTRICT OF NOLO: A NEW

INTERNATIONAL FRAgRANCE

Starting in 2020, the first six precious the complexity of ambroxan, the note of
luxury fragrances were created, joined musk and the sweetly luminous note of
in 2022 by two more for international Madagascar vanilla absolute.
markets, two dedicated to the olfactory This fragrance celebrates the new district
taste of Middle Eastern markets and two named Nolo (standing for North of
dedicated to Far Eastern markets. Piazzale Loreto), between the luxurious
District of Nolo, for the international skyscrapers in the new Porta Nuova
market, together with The Street Artists area and the old popular neighbourhood
of Isola (for Far Eastern markets) and of Isola, which has become a Mecca for
Hidden Corner of Fontana dei Baci for the young creatives, making it the most
Middle Eastern markets, are the latest modern community in Milan.
to join the collection. These fragrances The District of Nolo bottle, like the other
have been developed with the same bottles in the collection, expresses the
revolutionary experiential method that perfect balance between shape, colours
recomposes on the skin the cocktail of and materials. A special cool shade of
volatile organic compounds that defines lilac has been chosen for the District of
District of Nolo is the most recent addition the city in the sense of smell. Nolo bottle in coloured opaque glass,
to the luxury collection of Trussardi District of Nolo has been created by surmounted by a gilded metal sculpture-
Parfums, Le Vie di Milano, which celebrate Aurélien Guichard who has succeeded cap which is a faithful reproduction of
the different neighbourhoods of Milan in reinventing in a contemporary way the Italian greyhound, the symbol of the
for a discerning international public. the unmistakable creamy aroma of Trussardi brand. The dog also wears a
The idea of the collection came not only Florentine iris in the middle notes, and tiny leather collar in the same colour as
from the city’s importance in fashion and sing typically Italian ingredients (Italian the bottle. The name of the perfume is
design and the most international city in lemon, Dolce Terra pear, violet leaves) in hot-printed in gold in the centre of each
Italy, but from writer Giuseppe Marotta’s the to notes. bottle, making it an object to love and
words that the city “is not to be looked The middle notes open on the accords keep. The bottle is housed in a box of
at, but breathed in.” A group of famous of iris exalted by rose absolute and the heavy cardboard in the same colour as
perfumers drew up an olfactive map of ancient sweetness of the accord of granite the bottle. The interior is shiny gold, as
the city and together with the scents, pear made more incisive by a molecule is the ornamental motif engraved on the
the emotion and habits of Milan were of hedione. The base notes are surprising box. The digital map of Piazza Arcobalena,
classified. thanks to a series of contrasts between the heart of the new district of Nolo.

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