Page 29 - EM Export Magazine Perfumery edition

COMPANY

TIL... is part of the Laboratorio
in Fiore collection, where the key
word is realism. The Lime Tree,
flowery, green and with honeyed
undertones, facilitates this link with
realism thanks to its many facets. It
has a hint of spring, is a guarantee
of lightheartedness and good cheer,
evokes the end of school, seals new
loves and bodes well for business...a composition
that captures nature in a bottle, with a reassuring Collection Royal and
and optimistic message. Collection Privée – houbigant
Collection Privée
It is a collection of precious essences, blended
All-Italian Creativity exclusively with pure and authentic ingredients in
Among the finalists of extreme concentrations to create powerful and
Accademia del Profumo 2023 multifaceted fragrances. While decidedly modern
two AFM creations in the creation of its fragrances, Collection Privée
honors Houbigant’s history, breathing new life into
the bottles and names that have made the Maison’s
Trussardi - Le vie di Milano history.
The Italian Artists of
Via Solferino Collection Royale
Via Solferino is the main artery Indeed, since its inception Houbigant has perfumed
of the most bohemian area of men who have made history: during the 100-day
downtown Milan. “We thought campaign, Napoleon stopped by Houbigant’s store to
of a joyful Sunday stroll down Via fill his trunks with perfume. Today, as in the past, the
Solferino, where the first rays of the Maison turns the spotlight on men with a collection
sun embrace the scent of Peonies, dedicated to them, created around precious raw
Magnolias and bright Osmanthus. materials and sophisticated combinations. From
The spring breeze smells of Fresh, the iconic Fougère Royale, created in 1882, to more
Aquatic notes. Finally, Suede and modern blends to contemporary creations.
Patchouli reminded us of that touch
of Milanese style” - Luca Maffei and
Antoine Lie.
Finalist in the independent category at
Parco 1923 – Riserva Regia the art and Olfaction awards 2023
Riserva Regia is distinguished by Ierofante - Parfum Quartana
an innate and natural elegance. It is a fragrance that embodies the desire
Its olfactory pyramid is unique, to let emotions speak through fragrance.
encompassing a mix of plants “Creating a perfume is an ‘art, not a science, the
native to the Apennines perfume must be involved in a creative dialogue
between Abruzzo National and not a mere exchange of data” says Joseph
Park, Lazio and Molise. Quartana, founder of the brand. And Antoine
Mayflowers, Juniper Berries, Lie, creator of many bestselling fragrances
Honeysuckle marry with and senior perfumer at AFM continues: “our
Ginestra Odorosa. And again creations tell stories. They are built to be
Wild Angelica, Iris, Moss and olfactory expressions with a soul”.
Beech, representative of the
Abruzzo Park.

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